Time is Money the Cost of Delayed differentiation Free Essays

string(31) can be decreased or eliminated. Presentation †Procrastination is the misuse of time† and †time is money†. Numerically consolidating the above statements we may infer that dawdling is in fact the misuse of cash, however in gracefully chain insightful and keen stalling in delay can make ponders. (Hoek 2001:161) Describes deferred separation or delay as an idea in flexibly chain wherein a portion of the exercises are not performed until the clients submits the request. We will compose a custom article test on Time is Money: the Cost of Delayed separation or on the other hand any comparative subject just for you Request Now (Lee 1998) Explains deferment as the procedure which postpones timings of the critical procedures in which the last items obtain explicit practical highlights and personalities. The fundamental properties are kept the equivalent yet the customization happens subsequent to obtaining the current information available, necessities. This is accomplished to decrease the hazard and vulnerabilities. There is a contortion and anomalies in the data stream which can't be guessed. Delay intends to keep this contortion least and along these lines assists with maintaining a strategic distance from stock out expense and outdated nature. Different favorable circumstances of deferment Diminish stock expense. Diminish transportation cost. Diminish danger of outdated nature. Diminish request changeability. Improve seriousness by offering redid items rapidly. Sorts of deferment (http://www.ifm.eng.cam.ac.uk/mtms/occasions/records/Johnny_Wan.pdf,) Full hypothesis methodology fabricating deferment coordinations delay time delay full delay Different sorts of methodologies ( (Tage Skejtee-larsen 2007) Item advancement deferment - Delay basic item improvement choice Value deferment known Delay the evaluating choice until client request is Deferment of section of title - to purchaser Delay the exchange of item possession from dealer Request deferment - Split interest because of limit oblige Different kinds of Postponement ;( for warehousing) (Ackermann) Deferment of duty. Deferment of entry of title. Deferment of marking. Deferment of purchaser pressing. Deferment of definite get together. Deferment of blend or mixing. Full theory technique This system as a rule followed by a large portion of the organizations as (Pagh 1998)states it. in this sort of deferment, a full theory and figure of the assembling and coordinations is completed. The last shopper is places at the least degree of the flexibly chain. All the assembling, planning activities are performed. The completed item is kept at a stockroom near the client and conveyed as and when required. A decentralized appropriation framework is utilized for this reason. The creator further gives a case of this technique by utilizing Xerox Company. Xerox Company has become a conventional term in copying offices. Xerox utilized this kind of system for normalized items (attachment and play items like little workstations, little copiers, and telecopy’s). What they did was to fabricate, amass and put away at a spot close to the conveyance required. Further the creator clarifies, this is on the grounds that, the short conveyance time is the ‘order winning’ standards in this field. Favorable circumstances Huge scope creation conceivable. Circulation can be completed in huge parts. Inconveniences Stock venture high. (Among all procedures). Because of huge stockings, out of date quality and return shipments may happen. The outcomes of utilizing the full hypothesis procedure are hard to sum up. A few focuses are, be that as it may, rather self-evident. Full assembling and coordinations economies of scale can be accomplished, since items can be both made and circulated in enormous parcel sizes.20 because of the decentralized inventories, the stock speculation will be high, the most elevated of each of the four of the P/S-procedures. Further, out of date items and transhipments may happen. Assembling delay methodology Assembling delay is clarified as a kind of deferment where the last handling( producing isn't done until the last client request is gotten. the segments which are required to be in the creation of the last part are held prepared to a semi finished state. As and when the client orders items, the item is produced (amassed) in the ideal way, pressing and so forth. It should be possible at as low as at an appropriation point. The utilization of this system encourages the maker to consolidate the extras in an entirely adaptable manner in order to build the assortment he offers and fulfill the interest of individual clients. This is a procedure which requires a ton of examination and pre improvement technique. The firm utilizing fabricating delay likewise requires confronting a decent building and the board in order to structure the parts which can be collected and altered varying. Popular case of assembling delay (Pagh 1998). The concentrate gives a superb case of the assembling deferment methodology followed by Hewlett Packard. They were the pioneers in use of this methodology. Hewlett Packard’s is a main name in printers. Rather than holding a huge number and assortment of premixed hues, what they did was, they begun loading unbiased hues in adequate sum. At the point when a client request was given they altered the nonpartisan shading as per the need. The outcome was that the Stock keeping units of them were radically decreased. After the achievement of this procedure they utilized. This time they delayed the get together of their printers for the European and Asian markets. All the extras wer e creates and put away at nearby dispersion habitats. The last get together is done according to the client requests. The creator says that the consequence of use of this was certain and that, however the assembling cost expanded a piece the general cost (assembling, stock and transportation) were decreased by 25%. Points of interest, Decrease in stock (completed merchandise), thus lower stock expenses. Expanding item assortment. Singular interest satisfaction. Accomplishing new markets. Burdens. Conceivable outcomes generally conveyances. More prominent conveyance costs. Conceivable outcomes of stock outs. Misfortune in charge of creation. Coordinations delay In this sort of deferment the assembling depends on gauges. The completed items are moved and put away at a circulation place or a local distribution center. The spot for stockroom is picked as to be at an ideal good ways from where it is required at a specific time. This sort of deferment procedure relies upon absolutely hypothesis of economic situation. Procedure, this is finished by first moving of completed items to local appropriation habitats or stockrooms. At that point the last item is circulated to the client as and when required. (Pagh 1998) States that utilizing this deferment system, through expectant nature of coordinations can be decreased or disposed of. You read Time is Money: the Cost of Delayed separation in classification Article models He further clarifies this is on the grounds that the items are conveyed legitimately to the clients. Favorable circumstances decrease of stock at the assembling plant( however bigger stockrooms required) more item assortment Detriments High conveyance costs, if local appropriation communities are not set at legitimate good ways from the spots where they are required. (Tage Skejtee-larsen 2007)Gives the confirmation of achievement of this system by expressing the case of FORDs European circulation community close to Cologne. He expresses that it conveys the extras parts required to all the vendors and carports across Europe inside a period breaking point of 24-48 hours. (Pagh 1998) Further this is supported by Pagh as the utilization of this system is expanded in most recent couple of years. He gives a case of an investigation directed by Abrahamson for three Swedish universal organizations (Atlas Coco Tools, Sandwich Cormorant and ABB Motors). These three organizations have changed their delay procedure from full theory system to coordinations deferment. Utilization of this methodology has made radiant outcomes. Conspicuous being them being expanded on time conveyances, shorter and solid lead times, diminish stock expenses and quicker presentation of new items Full delay This sort of methodology is a mix of the coordinations and assembling deferment. Full deferment is the most elevated level of this procedure. The customization of the item is deferred until the last client is requested. (Tage Skejtee-larsen 2007)states that the defer must be such that a fractional get together of items according to client request. The last customization is done after the client orders for the necessary stuff. The creator brings up the significant distinction in the procedure being that the creation is done at a focal reasonable area while the conveyance is legitimately done where required. An ideal case of this would b the Danish sound video maker Bang and Olusfen. (Abrahammsons (1993)) .It is an organization producing, disseminating and selling very good quality TVs and sound systems. As they sell top of the line things they lay a weight on plan and quality. They tweak every single thing according to singular clients need (amount, model, shading and so forth). They get this data with the assistance of retailers. The last get together at that point is conveyed put at the assembling plant. The creator portrays that previous that the organization utilized the full hypothesis methodology. The disadvantage of the technique being high stock levels and more slow reaction conveyances. Points of interest; Low assembling stock expenses. Decrease of inventories in conveyance framework. Very high adaptability. Burdens higher creation costs longer conveyance times Delay of Commitment; This sort of postponem

Le Chene Et Le Roseau Essays - La Fontaines Fables, Aesops Fables

Le Chene Et Le Roseau Examination of ?Le Ch?ne Et Le Roseau? ?Le Ch?ne Et Le Roseau,? a sonnet by Jean de La Fontaine, shows the differentiation of the characters while admonishing about shrouded qualities that are regularly ignored or put down. In this sonnet, the oak is embodied as having a difficult feeling of solidarity, while the unassuming reed is spoken to as having the characteristics of continuance, adaptability, and concealed quality. Fontaine shows the peruser his exercise using nature by having the oak and the reed talk about their qualities. At long last the reed demonstrates his moment that the north wind evacuates the oak, leaving it to kick the bucket. The topic of ?Le Ch?ne Et Le Roseau? is a widespread one, handily perceived and comprehended by all. The sonnet's focal thought is that quality isn't really size and force, however in versatility, perseverance, and adaptability. Fontaine shows the subject well in these lines: ?L'arbre tient bon; le roseau plie. Le vent increase ses endeavors, et fait si bien qu'il d?racine celui...? The writer further builds up the subject with an ethical which suggests that quietude is a higher priority than pride. Fontaine puts most accentuation on thought to help build up this good. At long last, the bombastic oak's quality is his shortcoming, while the unassuming reed's gracefulness is his courage. Jean de La Fontaine grows well the sonnet's temperament, one of pity, empathy, and regard, through tangible pictures and portrayals of the characters. These lines: ?Un roitelet pour vous est un pesant fardeau; ? also, ?Le moindre vent qui d'aventure fait rider la face de l'eau, vous oblige ? baisser la t?te; ?, just as ?La nature vous me semble bien injuste.? delineate the nostalgic air of pity that the peruser feels for the reed's battle against moderately little troubles. In spite of the fact that Fontaine prevails with regards to making this thoughtful state of mind, this line: ?Vous avez bien sujet d'accuser la nature; ? cheapens the expected state of mind since one doesn't feel frustrated about somebody that denounces and gripes. Jean de La Fontaine utilizes instances of exemplification, symbolism, analogies, references, and imagery to make a more profound significance of the sonnet and to the underline the subject. ?Le ch?ne un jour dit au roseau:? is a case of exemplification that Fontaine utilizes all through the sonnet. He represents the oak and the reed as people having a discussion. These lines: ?Le moindre vent qui d'aventure fait rider la face de l'eau, vous oblige ? baisser la t?te; ? show symbolism and embodiment. The picture that Fontaine makes, the undulating of the water, is one that the peruser can envision, while the bringing down of the head speaks to an individual bowing his head. This line: ?Cependant que mon front, au Caucase pareil,? contains a metaphor and a mention. The metaphor is the correlation of the brow to the Caucasus Mountains, while the mention is the Greek folklore's Caucasus Mountains, which speak to quality, strength, and maybe risk. ?Des royaumes du vent? is an inference to the realm of the Greek breeze god Aeolus who normally worked up solid breezes. ?L'empire des morts? is additionally a mention to the realm of Hades, which was the Greek black market, speaking to the demise of the oak. This sonnet communicates incongruity when the reed is grieved by straightforward weights, yet the reed can withstand troublesome difficulties. The oak is represented as force, pride, and a misguided feeling of solidarity, while the reed speaks to perseverance, adaptability, and quality from inside. Besides, the breeze is imagined as hardships, difficulties, and tests. Fontaine utilizes consistent grouping in building up the characters of the oak and the reed. From the outset, the peruser just considers them to be trees, however he before long learns through the oak that the reed seems powerless and helpless, and that the solid oak wishes to shield and secure the reed. The peruser next discovers that the reed is certain and not terrified of approaching perils, since he twists and doesn't break. At that point the horrible breezes come and evacuate the oak, while the little reed endures. Along these lines, the peruser comprehends that size isn't as significant as adaptability. Fontaine composes ?Le Ch?ne Et Le Roseau? as a story, instructive, and enlightening sonnet with an unpredictable number of syllables.

South Asia Institute Distinguished Lecturer Series COLUMBIA UNIVERSITY - SIPA Admissions Blog

South Asia Institute Distinguished Lecturer Series COLUMBIA UNIVERSITY - SIPA Admissions Blog SIPA student have access to many events each week and most of that has to do with the 20 different regional and functional institutes associated with policy analysis.   The South Asia Institute is sponsoring the following event today: South Asia? West Asia? The location and identities of Pakistan A talk by S. Akbar Zaidi (Karachi University) While Pakistans geographical location has not shifted in the last 38 years, there has been a marked shift in terms of its identity and associations. In the past, what is now Pakistan was closer to, and more part of, the larger South Asian or Indian subcontinental identity, but it has now corrected its direction (apna qibla durust kar liya hai). In some ways, the Pakistani identities of the Muslim and the South Asian/Indian are competing identities, often mutually exclusive. A secular India with a Muslim minority would not wish for a stronger Muslim South Asian identity while a Muslim Pakistan may not want to belong to an idea or union, in which it would be marginalised and subservient to a power which it sees as its nemesis. With far greater Islamisation and with petro-dollars playing a critical role in Pakistans political economy, in some ways, it would be fair to say that Pakistan has been excavated out of South Asia and replanted into a wider Islamic Middle East. Dr. S Akbar Zaidi is one of Pakistans best known and most prolific political economists. Apart from his interest in political economy, he also has great interest in development, the social sciences, and increasingly, in history. His forthcoming Political Economy and Development in Pakistan will be his twelfth book. His other books include The New Development Paradigm: Papers on Institutions, NGOs, Gender and Local Government (1999), and Issues in Pakistans Economy (2005). He taught at Karachi University for thirteen years, and was a visiting Professor at Johns Hopkins University (2004-05). He holds a PhD from the University of Cambridge and lives and works in Karachi.

A Time to Kill the Story of Struggle from Racism

The Struggles with Racism A Time to Kill demonstrates how much racism, inequality, and segregation was going on in the early to mid 1960’s. The movie shows how African Americans were divided from white people in every circumstance. Inequality was very common for African Americans, and they were shut off from the rest of the public because of the color of their skin. Racism has always been a major conflict and it still remains with us in our society today. A Time to Kill really unfolds how hard it was for people of different races to get along. In the movie, A Time to Kill, a ten year old black girl is raped and almost murdered by two southern, racist white men. The only reason she was attacked and near death was because the two†¦show more content†¦As a result, she was arrested and this caused uproar with the black people in Montgomery, Alabama (time.com). A bus boycott was deliberated which lasted 381 days. Rosa Parks became a symbol for justice and everyone around the United States l ooked up to her. She later became Deaconess in the AME church in Detroit in 1964 and in 2000 she had the privilege to meet with Pope John-Paul III. During her meeting with the Pope, she read a quote to him asking for racial healing (RosaParks.org). She will always be remembered for her profound act. Rosa Parks is known as the â€Å"mother of modern day civil rights movement† (RosaParks.org). The KKK is a very radical, racist group who use violence and threats against black people or sympathetic white people. The KKK first emerged in Tennessee in May 1886 (SpartacusEducational). From then on the KKK grew into the biggest racial bigots in the United States. The KKK is still somewhat around today and their biggest target is African Americans. During the 1950’s through the early 1960’s the KKK would terrorize the black community by lynching. Lynching is an illegal method used by mobs to kill a person. The KKK would often lynch black people by hanging them from trees. This act was so wicked and it shocked many people in America. Any whites who expressed their feelings about the suffering of blacks would also be attacked and sometimes killed. This wasShow MoreRelatedTo Kill A Mockingbird Theme Essay830 Words   |  4 PagesLee’s, To Kill a Mockingbird, touches millions of lives in the form of several themes. Many of the themes, Harper Lee, discusses revolve around Maycomb’s usual disease of racism. The storys narrator, Scout, and her brother Jem run into the â€Å"usual disease† of racism many times throughout the book. Essential themes to the story such as, courage, superstition, and prejudice express the views of both Scout and Jem on racism. The first theme that expresses Scout and Jem’s views on racism is courageRead MoreRacism In To Kill A Mockingbird1570 Words   |  7 Pageshistory, racism has enslaved and segregated many races in other countries, but in the United States, the African-Americans have especially been victims of racism and segregation based upon their color. In recent history, the struggle to achieve equality and eradicate racism in the United States has been an ongoing battle since the late 1800’s. In Harper Lee s classic novel To Kill a Mockingbird, Lee uses her own experience and draws from events during her childhood to bring to expose racism againstRead MoreBlack Sexual Politics : African Americans, Gender, And The New Racism1542 Words   |  7 Pagescolonial times through various social constructs, and even though the shackles of slavery are gone the shackles of oppression within our communities, media and racial ideologies continue to feed racism today. 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In this report, connections, similarities and differences between these two texts in relation to form, purpose, context, audience and language, will be explored with reference to e xamples and quotations from both. The strong connection between this novel and this film lies in their strong appeal to the moralRead MoreTo Kill A Mockingbird And Kindred Essay735 Words   |  3 Pagesthe novels, â€Å"To Kill A Mockingbird† and â€Å"Kindred†, the authors address important issues like social and racial injustice, racism, and discrimination in our history. In â€Å"To Kill A Mockingbird†, we follow young Scout and Jeremy as they began to discover the true meaning of discrimination. In â€Å"Kindred†, we follow a young woman as she travels back in time as a slave and discovers the true cruelty of racism. 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Both movies employ many of the same themes and plot elements; but the former movie is one-dimensional and predictable while the latter is innovative and purposeful. The movie version of Harper Lees novel To Kill a Mockingbird is considered a classic film, whereas John Grishams adapted novel is merely another example of the money making efforts of Hollywood. Some of the movies moreRead MoreSummary Of Kill A Mockingbird 1030 Words   |  5 Pages The setting of To Kill a Mockingbird is in Maycomb County, which is a unrealistic district in Southern Alabama. The years are in the early 1930s, the time of the Great Depression when poverty and unemployment were a widespread in the U.S. The town of Maycomb is pretty sloppy because streets are not paved and got turned into red slop ( red mud). The people in the town are really nice and had a bunch of old ladies baking delicious cakes and town sheriffs saying folsky things. The courthouse is

What Is the Law of Demand

A common definition of the law of demand is given in the article The Economics of Demand: The law of demand states that ceteribus paribus (latin for assuming all else is held constant), the quantity demand for a good rise as the price falls. In other words, the quantity demanded and the price is inversely related. The law of demand implies a downward sloping demand curve, with quantity demanded to increase as price decreases. There are theoretical cases where the law of demand does not hold, such as Giffen goods, but empirical examples of such goods are few and far between. As such, the law of demand is a useful generalization for how the vast majority of goods and services behave. Intuitively, the law of demand makes a lot of sense- if individuals consumption is determined by some sort of cost-benefit analysis, a reduction in cost (i.e. price) should lower a number of benefits a good or service needs to bring a consumer in order to be worth purchasing. This, in turn, implies that price reductions increase the number of goods for which consumption is worth the price paid, so demand increases. Terms Related to Law of Demand DemandAggregate Demand Resources on Law of Demand Price Elasticity of DemandCost-Push Inflation vs. Demand-Pull InflationWould Marijuana Legalization Increase the Demand for Marijuana?

The 5-Minute Rule for Student Personal Essay Samples

The 5-Minute Rule for Student Personal Essay Samples But What About Student Personal Essay Samples? Student writing helps students think critically, particularly when it regards the topic available. Today, most college students find it difficult to compose an essay on a specific topic. You're able to easily buy unique college essays and don't neglect to tell friends and family about it. Your college essay ought to be a succinct essay about who you are and what you plan to study at the academic institution of your choice. Essay you get started working again. Writing your own personal statement may be the most daunting portion of your fellowship application approach. Regardless of what genre you would like Business Studies, Microeconomics, Business Management and Financial Accounting, we're here to serve your needs. Writing is a present that comes naturally. The essay offers you a chance to reveal how effectively you are able to read and comprehend a passage and compose an essay analyzing the passage. What's a personal essay. What's a persuasive essay. No matter the quantity or kind of research involved, argumentative essays must set a very clear thesis and follow sound reasoning. This takes a high level of self-reflection on your part. Thus, State University isn't only the ideal spot for me, it is the sole location for me. So should you need to employ college essay writer online, we're just the people that you want to contact. While it's true that there are a few excellent writers in college some find it extremely tricky to write. Facts, Fiction and Student Personal Essay Samples Professor Mitchell obtained a grant to have a category of students to Belgium so as to study the EU. Students lead busy lives and frequently forget about a coming deadline. Inside this section you will locate samples of essays belonging to several essay types and manners of formatting. You may use the links below to return to any prior pages. Attempt not to just insert words that you think they wish to hear. Take a look at the best examples here! What Does Student Personal Essay Samples Mean? EssayEdge is the top application essay editing service on earth. Now you can get genuine college essay online, one that is going to fit your financial plan and get your work done too. The actual men and women highly praise our essay help site. Explain the vehicle connection better. Every college application form is going to have a section that permits you to explain why. It's the details that actually make this little experience come alive. We work day and night to provide you with a service which exceeds your expectations. Allow it to sit for a couple days untouched. The 5-Minute Rule for Student Personal Essay Samples The entire experience enabled me to learn that you must be calm in scary situations even when you aren't calm at heart. Another benefit of our website is the quickness. The reason colleges request a personal statement is to place a face to the otherwise dry elements of a university application. Is an obstacle to inform you will demonstrate some. It's very useful to take writing apart to be able to see just the way that it accomplishes its objectives. Keep in mind, an admission essay sample may be good way to find out more about the writing procedure and understand the task better. In your own personal essay, communicate why you believe the award or program you're applying to is important in the world today. Your experiences and unique to bring a guide. Argumentative essays are also called position papers due to their justification of the side of the issue they are written in support of. Once you have decided on a personal story to highlight, ensure you tell it in your words. This may be a wonderful tactic, but you have to be sure you use essay samples the right way. The author starts with a rather in depth story of an event or description of an individual or place. It is having the ability to permit the reader see the way the subject looks or feels like. It is essential that your reader will be in a position to picture exactly how you would like them to picture your subject.

M.C. Escher Essay Example For Students

M.C. Escher Essay The Dutch artist Maurits C. Escher (1898-1972) was a draftsman, book illustrator, tapestry designer, and muralist, but his primary work was as a printmaker. Born in Leeuwarden, Holland, the son of a civil engineer, Escher spent most of his childhood in Arnhem. Aspiring to be an architect, Escher enrolled in the School for Architecture and Decorative Arts in Harlem. While studying there from 1919 to 1922, his emphasis shifted from architecture to drawing and printmaking upon the encouragement of his teacher Samuel Jessurun de Mesquita. In 1924 Escher married Jetta Umiker, and the couple settled in Rome to raise a family. They resided in Italy until 1935, when growing political turmoil forced them to move first to Switzerland, then to Belgium. In 1941, with World War II under way and German troops occupying Brussels, Escher returned to Holland and settled in Baarn, where he lived and worked until shortly before his death. The main subjects of Eschers early art are Rome and the Italian countryside. While living in Italy from 1922 to 1935, he spent the spring and summer months traveling throughout the country to make drawings. Later, in his studio in Rome, Escher developed these into prints. Whether depicting the winding roads of the Italian countryside, the dense architecture of small hillside towns, or details of massive buildings in Rome, Escher often created enigmatic spatial effects by combining various often conflicting vantage points, for instance, looking up and down at the same time. He frequently made such effects more dramatic through his treatment of light, using vivid contrasts of black and white. After Escher left Italy in 1935, his interest shifted from landscape to something he described as mental imagery, often based on theoretical premises. The lavish tile work adorning the Moorish architecture suggested new directions in the use of color and the flattened patterning of interlocking forms. Replacing the abstract patterns of Moorish tiles with recognizable figures, in the late 1930s Escher developed the regular division of the plane. The artist also used this concept in creating his Metamorphosis prints. Starting in the 1920s, the idea of metamorphosis one shape or object turning into something completely different became one of Eschers favorite themes. After 1935, Escher also increasingly explored complex architectural mazes involving perspective games and the representation of impossible spaces. In 1934 he left Italy, spent two years in Switzerland and five years in Brussels before settling in Baarn (Holland) in 1941, where he died on march 27, 1972, at the age of 73 y ears. Many mathematical concepts play a role in Eschers later work the relation between a three-dimensional object and its depiction on a two-dimensional surface. M.C. Escher was a man who definitely was before his time. Some argue that he was a mathematician rather than an artist by the way he dissected the normal thinking on spatial relationships.

PayPal Donations with WordPress - How to Allow Them

Looking for a new way to monetize a WordPress blog? Then why not accept PayPal donations with WordPress, so that your audience can show their appreciation for your efforts. Its super-easy to setup, plus everyone has PayPal.Admittedly, this approach probably wont make you rich overnight. However, if your website doesnt naturally lend itself to generating ad revenues, selling products, and you have no services to offer, donations could be the best monetization option you have or, if you run a non-profit, donations naturally align with your sites goals.And even if you do have other monetization strategies, you still shouldnt turn your nose up at donations its more money in your pocket, with no extra effort on your part. Even if visitor contributions only cover your sites running costs, every little helps, right?Donations can also strengthen your bond with your audience. Every donation you receive means someone has dipped into their pockets to compliment the job youre doing and the exc ellent, actionable content you write so expect a warm, fuzzy glow with every one. Visitors who donate are likely to feel like theyve contributed to your website, too, so expect them to become loyal followers.Today, I want to show you how to add PayPal donation buttons to any WordPress website, and thus collect PayPal donations with WordPress.Ill be using the PayPal Donations plugin, which you can download for free from the WordPress repository: PayPal Donations Author(s): Tips and Tricks HQ, Johan SteenCurrent Version: 1.9.5Last Updated: May 1, 2019paypal-donations.zip 100%Ratings 655,874Downloads WP 3.0+Requires How to accept PayPal donations with WordPressTo start, we need to install the plugin. Access the WordPress dashboard, then head to Plugins / Add New. From here, search for PayPal Donations and hit enter. Youre looking for the first plugin returned hint: its the one by Tips and Tricks HQ and Johan Steen.Found it? Now press Install Now / Activate Plugin.Now you need to navigate to Settings / PayPal Donations to configure the plugin and design your donation button. This is the general settings screen you will see:The first field, PayPal Account, is by far the most important. Its here that you need to input your PayPal email address or your Secure Merchant ID (found by logging into PayPal, then navigating to Profile / Profile and Settings). Double check you typed this field correctly, as this is where all donations are sent!Directly below, you can choose your preferred currency. Again, make sure this field is correct, as PayPal can apply some pretty hefty fees for any transactions not in your default currency.The next step on your way to allowing PayPal donations with WordPress is to setup your page style, which is done via the PayPal dashboard. Log into PayPal, then head to Profile / Profile and Settings / My Selling Preferences. Find the Payment Pages option, then hit Update. (The route to this page may vary depending on what country your PayP al account was registered.)Here, youll be able to customize the default payment page, or create a new one from scratch by selecting Add. You can upload your own logo, add a header image, and change background images and colors. The design will still be relatively basic, but it will at least reflect your branding.When youre done, return to the PayPal Donations settings screen, and paste the name of your custom payment page. Directly below, you can also select where customers are returned post-donation I recommend creating a dedicated Thank You page.Next, we have another important section: choosing the default deposit amount. The amount chosen will have a significant psychological impact on your visitors, so choose wisely pitch too high and you will appear greedy and put potential donators off; too low, and youre leaving money on the table.I think the price of a cup of coffee is about the right amount, possibly reaching as high as $10. Or, if you dont want to influence your readersh ip in any shape or form, you can leave this field blank.At the bottom of this screen, youll be able to select your button style. The screenshot below displays the three options available to you, all instantly recognizable as PayPal buttons. If youd prefer to flex your creative muscles, you can also upload a custom image to act as your donation button.When youre done, hit Save Changes.There is a second tab, Advanced, with several optional fields for you to configure including disabling PayPal statistics, opening PayPal in a new tab, and enabling sandbox mode for testing purposes. Each option is activated by ticking the relevant checkbox, then clicking Save Changes.At this point, we have a fully configured plugin! Now its time for the fun part: adding PayPal donations buttons to your website.The PayPal Donations plugin offers two options: widget or shortcode.The widget option lets you add a donate button to any dedicated widget space such as a footer or sidebar section. This is perf ect for achieving maximum visibility, as your donation button will be seen on every page.To add a donation button in this way, navigate to Appearance / Widgets. Find the PayPal Donations widget, then using drag-and-drop, place it into the relevant widget space:Now, youll be able to add a title for the widget, plus some text to encourage PayPal donations with WordPress:Once youve placed the widget, it will look something like this on your website:Tip: most themes will automatically left-align the donate button, which can look a little clumsy. If youd like to center-align the button, navigate to Settings / PayPal Donations / Advanced and tick the Theme CSS Override: Center Button option.The alternative is copying and pasting a simple shortcode [paypal-donation]. This will create a donation button using the settings you configured earlier. However, you can modify the shortcode to alter the default settings for several parameters, including the amount, button_url, and return_page for example: [paypal-donation amount:"5"]This is the more flexible of the two options, as it allows you to dot donation buttons throughout your content and anywhere else on your site.Final thoughtsAnd that concludes todays tutorial on how to allow PayPal donations with WordPress through simple buttons. If you want to diversify your revenue streams, give it a go!Have you had any success accepting PayPal donations from your visitors? Share your experiences in the comments below!

How to Outline a Novel the Master Guide (With Template!)

How to Outline a Novel the Master Guide (With Template!) How to Outline a Novel: an Author's Guide (with Template) Are your eyes tired of staring at a blank Word document? Are you sick of crashing and burning every time you try and start a novel? Well, we have the not-so-secret key to success right here: it involves learning how to outline a novel.Book outlines have saved the neck of many a bestselling writer - but the process behind them is mysterious at best. In this post, we pull back the curtain and show you (step-by-step) how to create a story outline. If you’re looking for some additional inspiration, skip to the appropriate section below to download a book outline template.The argument for outliningDon’t let the naysayers fool you: a story outline is the closest thing to a â€Å"get out of jail free† card in the long game of novel-writing.Time invested in a story outline is foresight gained for your novel. Imagine you’re a rock climber looking up at a tall cliff, for instance. You could just leap onto the rock and see what happens. You might reach the top this way - but there’s a bigger chance that you’ll fall face-first or hit a dead-end along the way. Or: you could stay on the ground a little longer to read the route. This would enable you to climb faster, more fluidly, and with greater confidence in the near future.What is Plot? An Author's Guide to Storytelling Read post Identify the right novel outlineLike we mentioned, there’s no one-size-fit-all for a novel outline. Think of it as a way of organizing your room - everyone tidies up differently.So if you’ve had trouble outlining in the past, you may be dealing with a classic case of square peg meets round hole. Trust that there’s a story outline for every writer: it’s just a question of finding the right one to fit your mindset, personality, and writing style. Here we list a few ways that you can plan a work.ðŸâ€" ºÃ¯ ¸  Mind Map A visual approach to outlining that shows the spatial relationships between your plot points, characters, themes, conflicts, chapters - you name it.📄 Synopsis A holistic story outline that gives a brief overview of the story’s plot, characters, conflicts, and themes in a two- to three-page paper.âš « The Beat Sheet Documents the beats of the story in shorthand. Each individual ‘beat’ gets a bullet (or a number). Examples of beat sheets are here and here.💀 The Skeleton Constructs the spine of the novel, or the key plot points. Imagine a roadmap with only big-name destinations marked in red - the road to get there is up to you.👠¥ Characters First A character-led novel outline. Prioritizes character development, character arcs, and character beats over planning of the plot.âž ¡Ã¯ ¸  Scenes and Sequences Details all the scenes and sequences - in other words, the large set pieces of the novel.When you have an idea of the novel outline that you want to produce, it's time to arm yourself with the right tools to execute it.What kind of writer are you?Let’s head to the armory, where your choice of outlining software will probably depend on your style of writing. We’ve suggested some for you below - though old-fashioned pen and paper work perfectly fine, too.The Gardener In George R. R. Martin’s own words: â€Å"Gardeners dig a hole, drop in a seed, and water it. They kind of know what seed it is. But as the plant comes up and they water it, they don't know how many branches it's going to have. They find out as it grows.†Since this kind of writer engages in organic world-building and character-building, a traditional novel outline probably won’t be a natural fit for them - though a mind map might be useful.🔠¨Ã‚  Tools to consider if you’re a Gardener: Coggle, SimplenoteThe Architect Architects need to plan everything before they can get going. This kind of writer will know how many rooms are going into the house, where the sink’s going to be, and what kind of wallpaper they’re going to use.🔠¨Ã‚  Tools to consider if you’re an Architect: Scrivener, WorkflowyThe Designer Designers are somewhere in-between: they have a pencil sketch in place and like to have a good idea of what the painting will look like. However, they might not yet know what precise colors they’re going to use. They’ll figure that out as they work.Though they might not rely on a strictly detailed novel outline, they may want to sketch out a skeleton of plot points.🔠¨Ã‚  Tools to consider if you’re a Designer: Scrivener, yWriterThe Knitter Knitters sit down and write scenes as they pop into their head. They’ll then go back and â€Å"knit† the sequences together later. Since they might randomly have Scenes 2, 10, 11, and 27 down on paper, it becomes a question of â€Å"filling in the blanks.†To them, a novel outline will be helpful as long as it gives them freedom to move scenes around. (Think notecards or a corkboard.)🔠¨Ã‚  Tools to consider if you’re a Knitter: Trello, yWriterNow that you’re equipped, we can ask the million-dollar question: how do you outline a novel? Are you a Gardener or an Architect when you write? Double-check in this post How to outline a novel in 3 steps To make it easy for yourself, you can break the entire outlining process down into three stages:Step 1: Setting the stageStep 2: Organizing scenesStarting scenesBuilding scenesStep 3: Troubleshooting your story outlineIf you’ve already made progress with your story, don’t hesitate to hop to whichever step you need. How to create a book outline (and more tips) in three easy steps Step 1: Setting the stageWithout groundwork, your scenes (and story) will collapse in on itself. That’s why you first need to set the stage for your novel outline. Pick and structure your story outline based on what you think is key to your storytelling. If you’re writing a story with a huge cast of characters, you may want to include a column that tells you where each character is in every scene. If you’re juggling a lot of subplots and character arcs, use your novel outline to trace that.To give you some inspiration, we created a few different novel outline templates. Feel free to download them for your use and alter them however you need!Book Outline Template #1: A basic story outline that includes all of the common variables.Book Outline Template #2: A plot-oriented story outline that tracks each scene’s relationship with your plots and subplots  (inspired by J.K. Rowling's novel outline).Book Outline Template #3: A simple scene list.Step 3: Troubleshooting your story outlineDon’t worry if your story isn’t perfect yet. That’s one of the magical things about story outlines: it’s designed to let you spot your blind spots ahead of time.To troubleshoot your novel outline, first step back so that you can view your story through fresh eyes. Then bring out your highlighter - and be ready to be as ruthless as a cranky teacher wielding a red pen. Highlight wherever:An idea is left hanging in a sceneTwo scenes need a bridgeA scene is redundant or gratuitousA wild plot hole appearsIf you find yourself struggling while you plan your book, that might indicate an underlying weakness in your story that you’ll want to address. To give you an idea of what we mean, we’ve listed a couple of common symptoms (and potential treatments) below.Your story doesn’t really go anywhere. 💠¡ The problem here may be a weak premise. Consider going back and perfecting it to a T. What’s the story question that will compel readers to flip the pages? (For instance: Is Katniss going to survive the Hunger Games?)Your pacing is uneven throughout the novel outline. 💠¡ Mapping your story directly onto the structure of a story arc is one way to fix awkward scene placement and order. Here’s a free 10-part course on the 3-Act Story Structure if you’d like to learn more about it.You don’t know what should come next. 💠¡ Try to return to your characters to drive the plot. What would they do next if this happened? Where would that then take the story? If this is a persistent problem, it’ll probably be worth it to re-visit the character development phase and hone your understanding of your characters. Here's a free course on character development if you'd like to dive into it.Examples of story outlinesYou didn’t think that you’re the only writer out there who’s outlining, did you? Many bestselling authors depend on story outlines to organize their thoughts and map out their books. Whether it’s J.K. Rowling or Joseph Heller, what’s interesting is how they chose to plan their stories. To see even more examples of book outlines, check out this post over at Flavorwire. Check out J.K. Rowling's book outline for Order of the Phoenix - and more This story outline that James Salters created for Light Years sketches the sequences of the book, with choice character notes and dialogue inserted at random.TEMPLATE:  How to create a novel outline Get a free book outline template! "How to create a story outline in three steps" As a parting gift, here are the three book outline templates again. Feel free to change any particular book outline template to match your needs  - and if you have any suggestions or updates for them, please do feel free to drop us your thoughts in the comments. We hope that they're useful.Book Outline Template #1: A basic story outline that includes all of the common variables.Book Outline Template #2: A plot-oriented story outline that tracks each scene’s relationship with your plots and subplots (inspired by J.K. Rowling's novel outline).Book Outline Template #3: A simple scene list.What kind of writer are you? Are you a Gardener or an Architect? If the former, what process do you use when you're outlining? Let us know in the comments.

Weirding the War by Stephen Berry Essay Example | Topics and Well Written Essays - 1000 words

Weirding the War by Stephen Berry - Essay Example He also addresses other pertinent issues like analyzing whether the civil war played a part in destroying or reinforcing the cult of domesticity in America. Finally, a review of other author’s books is done to see whether they can gladly be explained by Stephen’s ‘weirding’ the war ideology (Berry, 2011). The definition of gender roles provides a description of these roles as being, the different duties assigned to an individual based on their gender. Gender is a socially constructed term used to refer to an individual’s social or legal status. Its ascription is on the basis of the biological dispositions which differentiate men from women. The antebellum attitudes affected the gender roles as seen in the three different articles. A general background appraisal of the attitudes which existed during this era clearly shows the disparities present in the gender roles assigned to different people. These disparities influenced the day-to-day interactions of different people. The formation of attitudes is as a result of influence from different factors such as, political alliances, economic status or race. For example, race influenced people’s attitudes in a tremendous way. ... The formation of political alliances also played a great role in the formation of people’s attitudes. The Southern states possessed different political ideologies from the Northern states which created tension and culminated in the start of the Civil war. One of these ideologies was; the Northern states advocated for the abolishment of the slave trade whereas the Southern states seemed to be profiting from slavery. â€Å"The Tale of the Three Kates† by LeeAnn Whites illustrates the way economic status also influenced the formation of people’s attitudes especially in relation to gender roles. The antebellum society's influence was from the male culture which affected all sectors of society. Meaning, men had the authority to own property, unlike women. Therefore, the roles assigned to men included those that allowed them to acquire property. In addition, the economic status ascribed to women depended on the status ascribed to their fathers or husbands (Berry, 2011) . All the books also attempt to analyze whether the cult of domesticity experienced some effects by the civil war. This begs the question, what did the phrase ‘cult of domesticity mean’ in the first place. It referred to the pre-existing culture of the people living in the antebellum period. It confined women to play a domesticated role which included running the households and nurturing their children. On the other hand, the men worked tirelessly striving to make a living to support their families. It was, therefore, unheard of to find women working with the men in the different industries. However, this soon changed when the war started. It destroyed the cult of domesticity by redefining the roles ascribed to people based on their gender. The women had to fill in the vacant

Comparing and Contrasting Diverse Roles Research Paper

Comparing and Contrasting Diverse Roles - Research Paper Example These common roles are as follows; Role as a Leader A project manager has to lead, manage and administer the resources of a project (U.S. Office of Personnel Management, 2003). These resources are both tangible and intangible. For instance, tangible resources are finances and materials of a project. Intangible resources are people’s skills. The nature and diversity of these resources makes the role of a project manager very demanding. A project manager needs to lead the team. Projects are not completed without a competent team. In order to get the best out of the people working on a project, they need to be lead and often they need to be lead from the front. That is why the project manager needs to be equipped with the right leadership skills. The role of a leader often requires developing, modifying and implementing project plans. Along with these qualities, a leader also has to bring in the necessary interpersonal skill set to effectively lead the team towards the goals. The re is hardly any contrast in the roles of a project manager and the role of a leader. Every step of the management requires appropriate leadership skills. ... That is why continuous improvement and learning is mandatory for a super job at project managing. Whatever skill and education the project manager has, the manager needs to pass it on to the project team members. The manager needs to show team members how to do certain things. That is where a project manager needs to be a mentor for team members. Mentoring for the project manager involves teaching team members right on the job. This type of mentoring can be related to on the job training. Here comes the contrast; the job of a project manager is to manage the project and not teach the team members new skills. If the project manager is busy teaching the team members about their job skills, project managing can suffer. This is a tough thing for the project manager to balance both these aspects. Role as a Manager This is the prime role of a project manager, to manage. There is no contrast between this role and the main task of a project manager. Team building for a project is also the jo b of a project manager and especially when there are different types of teams. These various types of teams depends on the task at hand as well as the resources available (WHO, 2007). Team building also requires managing the individuals that make up the team. The manager needs to know which individuals are best with their specific skill sets and how to best utilize them. As stated earlier, there is no contrast between the work of a project manager and the role of a manager. These tasks go hand in hand, reinforcing each other. The managerial roles require managing all variables of a project; time, cost, resources. Facilitator roles Sometimes a big project requires more than one project manager for its successful completion. In such scenarios, a project manager needs to play the role of

Management and company overview of easyjet

Management and company overview of easyjet EasyJet has make the most of successful marketing strategies through the a range of channels available, in order to set up and uphold a control position in the low-cost airline industry. One of the great business success stories of the past five years has been the launch of the easyJet airline company (Dixon, 2000). To make easy our analysis of this purpose, we not only researched EasyJet and its marketing operation adopted over the years, but also identified the main strategies used by the other leading competitors. EasyJet has frequently tried to identify itself to its customer base as the best form of budget travel in Europe. The company known the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. Easy Jet needs to concentrate on maintaining its established market leadership.Miles and Snows theory of the Four Business Strategies would suggest easy Jet should move towards being an Analyser from a Prospector. To enhancing their market power both long and short-term ,Easy Jet should look to move into newer mediums for advertising, primarily using television broadcasting. Easy jet need to keep on designing new ways advancing to other ways of its competence and mobilizing within their wide employee base. Easy Jet need to further consider and by fomenting such other dimensions of this business, will help out maintain another key element which still, other rivals fail to be familiar with. Easy jet should keep on hold Its new style of advertising which can be with the help out of its existing customers. That can make things easy for Easy Jet to get to know who are the customers that are brand loyal and can use them for their advertising by providing some special offers and discounts to them. INTRODUCTION Easy Jest airline is one of the best budget or low price airline, which offer cheap flight to an increasing number of destinations around the world. It was established in 1995. It was launched by the son of Greek Shipping tycoon Stelios Haji-loannou who came to England in 1984, with two leased Boeing 737-200 aircraft. EasyJets base in London was low-rent Luton Airport, formerly used only by charter operations. (A large part of easyJets strategy was the use of secondary airports, but not as out-of-the-way as those served by the Irish discount carrier Ryanair.) Easy Jet first linked London with Glasgow (beginning November 10, 1995) and Edinburgh (two weeks later) via two leased planes. Aberdeen was added in January 1996. Answers.com In the beginning booking was by telephone only, Stelios Haji-loannou used to hate the internet and says that The Internet is for nerds, it will never make money for my business!. From this small beginning Easy jet grew rapidly, In August 1999, the site counted for 38% of tickets sales or over 135,000 seats. Stelios Haji-loannou was suggested by Russell Sheffield of Tableau one of the Easy jets design and adverting agencies in December 1997, that he should consider carrying out tests a website for direct bookings. On the other hand East jets marketing director and business manager; they saw the probable and approved a website specific phone number advertised on the site can be used to trace the volume of users on the site. Haji-loannous saw the results and change his mind, and Easy Jet commissioned Tableau as partners to develop as e-commerce website capable of offering real time online booking from April 1998. In 1998 Haji-loannou invested a total of $90 million in the company, which had ordered a dozen new Boeing 737s worth  £500 million. Online booking were handled by Tableau. Over 75% of its sales are sold directly though the website. The results have been quick and sustainable growth in the face of firm competition from the big companies. It has broken the mould assumed for low-cost airlines, operation a modern and expanding fleet intensively on competitive routes. Easy Jet strategies are bold and adventurous rather than risky. The Company takes few real risks, as it applies sound business principles at the same time as carefully exploring the market. SITUATION ANALYSIS SWOT analysis is a tool for inspecting an organization and its environment. It is the first stage of planning and helps out marketers to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause trouble for the business. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Its o goal is to identify the project its internal and external factors that are favorable and unfavorable to achieve that goal. SWOT analysis may be incorporated into the strategic planning model. Strategic planning has been the subject of much research. It is specific helpful in identifying area for development. SWOT analysis of Easy Jet Strengths The corporate culture at Easy Jet is that of informality and adaptability. The company favors a flat hierarchy whereby the management work closely with those below them in the chain of command. Employees are given responsibility to make decisions themselves. This empowerment is not only eliminates wasteful layers, ensures any situation is dealt with as quickly base possible but is also thought to increase employee motivation. WriteWork.com Essays and writing guides for students n.d Strength Financial growth was solid in Easy Jet, In 2005 Profit was improved by 9.1% over the previous years and the total amount before tax was  £67.6. Number of passenger increased by 21.4% to 29.6% million and revenue raised per sear by 78 pence to  £38.66. The brand name is strong It built its name on the back of the founder Mr. Stelios Haji-Loannou. It bright orange airlines and online booking system which lead to the strap line, The Company has become media friendly and identical with low cost travel. Easy Jet airlines strategy paying attention Focus on our customers, Own our markets and Reduce costs, which has remained strong. Easy Jet presents an online promotion alert which is e-mailed to existing customers and contact on the companys database. Easy Jet runs a fast and competent service with an average turnaround time of 30 minutes or below. This makes possible for them to preserve a reliable and hassle free service to their passengers. Weakness Domestic air travel is a tremendously competitive industry with Easy Jets main competitors being Jet2, BMI Baby, Ryan Air plus a host of smaller independent competitors. These external competitive forces can confine and shape pricing policy on some of Easy Jets less profitable routes as they search for to compete with their competitors. The other important thing which Easy Jet can be its weakness is that they do not offer the service of free food on longer flights of more than two hours. Opportunities Possible opening of options routes to main cities in Europe. A key route could be from Dublin to the UK, as this has a large potential for travelers going to soccer matches in the UK and new links into corporate flyers to and from the UK. Updated versions of the fly on the wall documentaries would provide the brand with more coverage and publicity. Offering of free refreshments and food on flights with a travel time more than two hours, this would offer an extra advantage and comfort to passengers making their experience with Easy Jet all the more comfortable and enjoyable. Threat Pricing is very threat to Easy Jet Company because competitors flying the same routes compete very competitively on price forcing pressure on margin on more popular flights and time slots. Economic slump may lead to reduce in casual flyers and corporate travel as companies seek to limit what they see as unnecessary expenses and in turn make less business trips. Outside market forces can have a major impact on Easy Jets business, Example; the rising cost of oil can have a major impact on running costs putting major pressure on the profitability of less popular routes and time slots. PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organizations marketing environment is made up from PEST analysis, the acronym PEST stands for Political, Economic, Social, and Technological it is used to describe a framework for the analysis of the micro environmental factors Political factors are how and to what level a government interfere in the economy. Particularly, political factors take in areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided advantages and those that the government does not want to be provided disadvantages. In addition, governments have vast influence on the health, education, and infrastructure of a nation. Economic factors on Easy Jet include economic growth, interest rates, exchange rates and the inflation rate. These factors have main collision on how businesses function and make decisions. For example, interest rates affect a firms cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Movements in social factors affect the demand for a companys products and how that company operates. For example, an aging population may entail a smaller and less-willing workforce , thus increasing the cost of labor. In addition, Easy Jet Company may change various management strategies to adapt to these social trends. Technological factors include technological aspects such as, automation, technology motivation and the rate of technological change. They can decide obstruction to entry, minimum efficient production level and influence outsourcing decisions. Additionally, technological shifts can affect costs, quality, and lead to innovation. Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially have an effect on industries such as tourism, farming, and insurance. Additionally, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and moving back or destroying existing ones. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Segmental analysis: The geographical analysis of turnover is as follows: Area 2001 2000 Within United Kingdom 86,545 73,008 Between United Kingdom rest of Europe 244,764 177,141 Within rest of Europe 25,550 13,545 Financial analysis: eMARKETING STRATEGY A strategy is long term plan of action aimed at achieving a particular result. Plans pass on to the instantaneous actions taken to implement a strategy. Strategy also can be defined as the first step to implement in the planning. eMarketing is the procedure of marketing a brand using the Internet. Whether the business is purely an online entity or a traditional business taking its first cautious steps into the digital realm, the marketers team will guide in formulating the most suitable Internet marketing strategy to accomplish the business objectives. Importance of developing an effective e-marketing strategy is indicated by Michael Porter (2001) who has said: The key question is not whether to deploy Internet technology companies have no choice if they want to stay competitive but how to deploy it. Strategy Competitive strategy is at the heart of the field of strategic management.Easy Jet ran its first Internet only promotion in a newspaper in The Times in February 1999, with remarkable results. Easy Jets early marketing strategy was based on making flying as affordable as a pair of jeans and urged travelers to cut out the travel agent. Its early promotion consisted of little more than the airlines telephone booking number painted in bright orange on the side of its aircraft. The scalability of the Internet help out deal with demand since everyone was directed to the web site rather than the company needing to employ an extra 250 telephone operators. Though, risk management did occur with a micro site built for Times readers (www.times.easyjet.com) to keep away from putting a damage on easy Jets main site. Flight promotions are intended to avoid attracting people who had fly with Easy Jet, so advance booking schemes are proposed to attain that. Book in advance for cheap seats The basic principle is that the cheapest seats are sold first, but the approaches to give way management do differ between the airlines. Easy Jet almost completely first-come, first-served, with few special offers or sales. Figure. 1 Showing Booking in Advance Thirty Percent of seats were sold online, with the rest of transaction being completed by phone, 13,000 orders were taken over the Internet in the first day alone with over 15,000 people on the site at one point. This plan made Easy Jet make more profit, five week later after the promotion Easy jet. Promotion offered cheap flights to a choice of all Easy jet destinations when 18 tokens were collected. Seats were sold during the promotion and Easy Jet got more than  £2m. Stelios Haji-loannou uses the website as a PR tool, he uses its nearness to keep newspapers informed about new promotions and offers by phoning and e-mailing journalists and pass on them to the website rather than faxing. The website was used as an aggressive tool in what is very competitive marketplace The essential components to re-think to Stelios Haji-loannou traditional views of marketing to face up the new challenges he face. The model acts as a checklist that advises us to confront the need for:- VALUE STRATEGY A logical and customer focused offer of better value to each of his customers in the terms that matter to them. MARKET STRATEGY A clear balanced strategic pathway to market that take advantage of learning and intellect capabilities to make better market choices, clarify value propositions, and to identify the relationship network to be managed in the process of going to market. INTERNET STRATEGY Developing and Integrating the potential of the Web in changing buyer and sellers relationships, offering multiple channel capabilities and developing new business models. PROCESS STRATEGY Designing and managing clear and focused process of decisions making in creating and delivering of value to customers CHANGE STRATEGY A reliable and effective approach to making things happen in the Easy Jet Company, to deliver maintainable competitive advantage and better-quality performance through the flawless delivery of value to customers Easy Jet protect its strategy, pointing out that all decisions have been made by the full board with agreement, where necessary, from shareholders. The agreement should keep growth at 7.5% this will enable Easy Jet to boost its share of the European short-haul market from the current 7% to around 10%.The board of EasyJet is also committed to ensuring that the company achieves a proper financial return on its capital and therefore has set a target of 15% return on equity. An Important strategic implication for Easy Jet is that while its current pricing strategy is optimal given its size, it would not be optimal for airline to offer such low initial prices were it to add substantial capacity to any given route. This would be the challenge for a firm that has built up expectations among customers as as airline with a great value proposition for those willing to buy early. Value Proposition The Value proposition cencept is an integral part of the business model tool that hold a set of elements and their relationships and allows expressing the business logic of a specific firm. It can be understood as the statements of benefits that are delivered by the solid to its external population. In spite of opposing opinions concerning what factors make firms successful, differentiation and focus are two normally accepted principles that bring about effective strategies and many strategy frameworks. The mixture of benefits offered to customers. Easy Jet operates very cheaply which enables them to offer customers convenience, reliability and great service. It propose cheap flights to convenient European destinations and also gives other related services. Easy Jet apply a direct services business model. The model reaches buyers and sellers directly thereby squeezing the distribution channel and improving efficiency. The reduced expenditure allows Easy Jet to offers a cluster of benefits to customers. Easy Jets value proposition can be summarized by value for money, convenience and excellent customer service. The basic assumption is that every business transaction can be broken down to five major value attributes:- PRICE Cost of goods and services PRODUCT Goods and services purchased ACCESS How consumers obtain goods SERVICES How consumers feel about the suppliers as a result of commercial transaction. EXPERIENCE How consumers feel about themselves as a result of goods and services. Easy jet Value proposition has has been to offer cheap, punctual, safe, no trappings method of travel to people who generally paid out of their own pockets. By remaining a low cost carrieer, customer belief were minimal and as a result brand new planes with the best pilots and punctual flights was clearly successfull in satisfaction the customer, as proof but the high number of repeat fliers. Easy Jets competitive advantage is largely sustainable due to its fast speed of growth and its offer to quickly achieve the benefits of operating at the most favourable scale for greater profitability. Implementation Creating new core and extendd value for customers The capability to bring interactivity and more detailed information through the internet are key to enhacing the extended product offering online. Product selection tools can help match product to customer. The Internet also gives great opportunities to get closer to the customer. The modest feedback button can offer a revelation amount of information. Better still, by analysing consumer e-mail queries from the Internet and other channels, companies can offer best product information.Easy Jet has a detailed sed of frequently asked questions that are compiled from analysis of the hundreds of thousands of questions received online.Improvement of a clear customer value proposition is now an essential part of customer centric marketing, customer relationship management and branding. Easy jet planned to implement the project internally, but the decided that they need a strategic implementation partner with experience of the target solution technology stack. Balancing online and offline promotion methods Easy jet have the promotion method, it is its first internet only promotion in a newspaper in The Times. The use of online and offline promotion. Online promotion method such as search engine registration and banner advertising often take prominence when discussing methods of traffic building, offline promotion using deferent communications tools such as advertising and PR delivery by traditional media such as TV, Radio and Print on order to deliver visitors to an online presence. The passengers online experience strengthens confidence in the booking process. A five step move towards is taken, allowing the passenger to exit at any time. The booking form remembers essential passenger information, so irritating towards the inside of basic details is not necessary if passengers want to try-out with dates and times. Once a passenger has booked their ticket for the first time, they can directly influence the ticket price, and choices are offered to them that are not available elsewhere. As a result, there seems little doubt that easy Jets customers enjoy their online experience, so ensuring that they come back regularly and often. Implementation Impact of strategy having upon the performance of the business The website was designed in such a way that it was easier for the customers to navigate and very simple design. Their new idea in the site design was introducing the games such as BAs losses and Battle with Swissair. These created a curious in the customers to checkup with the site. Also the winners were given prizes in the form of free air tickets, thus increasing the sales by involving the customers themselves. The most important strategy was to make everything easier for their customers. Easy prefix had been added where, easyEverything means, the separate internet cafe which allowed the customers to browse free though the Easy jet site. Some of the strategies which still followed by the easy jet make the customer remember of their service and name of easy jet even in offline, that is even at the street. The major value produced by this site was that it is well integrated within the business itself. That is the changes or any new destinations, everything were immediately updated in the website, once they were fed into the information system of the company. As soon as they have implemented the new system of marketing technique, that is through the internet, their sales rise significantly. This new marketing system facilitate them to lessen the running costs, which is very important to any company. Since their costs were reduced, they were able to offer their customers a discount of à ¢Ã¢â‚¬Å¡Ã‚ ¬1. Easy Jet company it is also easier for them to determine how much tickets got booked with the help of their website. This was possible with the help of the special telephone number on the site. It was in fact, their six months target was reached just in six weeks. Also, one great benefit they found out with the help of the easy Jets website was, almost everyone who called booked their tickets, opposite to the phone line where only one caller out of the six callers booked their ticket. Easy Jets website sales was rising, at one point they reached the level such that two-fifths of the business was generated through the website. Then they took this task to in house maintenance itself rather than outsourcing as a result the cost was reduced further. Newspaper was their first major promotion of their site was. Mainly they used The Times. This brought a very remarkable result. Where on the first day itself 20,000 tickets were sold out. As a result they used the offline advertising to promote their online ticket bookings. Legal and ethical issues When using the Internet and E-Commerce it is important to remember that there are many legal and ethical issues to be considered. Legal Issues When starting a business on the Web, there are significant legal issue to consider. Making evaluation about legal matter is about how comfortable you are with risk. If you make huge revenue with a high risk business, you could come to a decision that the money is worth the risk, or you might prefer to do it for a short period of time, collect your money and get out. This is just because there is risk does mean that it is not a good business for you. Everything in life has risks and your business is no exception. Consideration for legal and ethical matter with regard to the gathering, processing, distributing and use of information on the internet is now becoming very important. As the technology raise the relationship between the society and politics also increases. Ethical and legal decisions are therefore becoming very important to balance the needs and rights of everyone. Legal issue than can be considered are:- Where things really happen ? How should the transaction be authenticated ? How to determine the minors when making e-transaction ? Who are behind the screen ? Declaration of the Independence of Cyberspace ? How can we solve the jurisdiction problem in dispute settlement ? Which Legal System will apply ? Do we have Cyber laws that protect on-line consumer ? Legal issues can be as follows:- Copyright Violation Watch out for this particular crime of sites that copy your website text legal issues or name while trying to pledge off some other item they are selling. It is provided for both the published and unpublished works. It is important when obtaining content for the Easy Jet site and in the protection of the sites content. The owner of a copyright can have the exclusive right:- To copy the work To modify the work To distribute the work To perform the work publicity To display the work publicity Trade mark It is the ownership of intellectual properties that identifies goods or services. In internet trademark is mainly used in naming the domains. A trademark is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs, which identifies and distinguishes the source of particular goods. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Ethical Issues E-commerce businesses which are entering in the world will be facing a new set of ethical challenges. It is easy for businesses to become sidetracked in the technical challenges of operating in this way and to pay little attention to the ethical implications. Ethical Issues can be as follows:- Advertising And Keywords Scams Unethical spyware/adware companies are promoting themselves as: get to the top of Google, Yahoo, and MSN search guaranteed for your keywords. These companies are using the term Search Engine Data Merging. Spyware and adware is installed on some users computers then they sell keywords to professionals for thousands of dollars a year. This is a huge money making scam. Identity Theft Internet Fraud Identity theft is a main problem of which have been there for long time in many situation. Be cautious, that this issue is related to online B2C ethical business issues and legal issues. Domain Name Registration Issues and Scams Domain name registration is another area online where ethics have been thrown out. Without doubt there are some gray areas for someone to be registering a domain name that is close to some other corporate identitys name. Other than that, many of these individuals and corporations that register domain names in the same country and other countries that are near to, or similar to the spellings of others, are registering the names to violate upon the trademarks and brands of other corporations and organizations. CONCLUSION The main objective of this document is to know what are the strategies followed by the Easy jet to achieve the top position in the low cost carrier in Europe. One of the great business success stories of the past five years has been the launch of the easy Jet airline company (Dixon, 2000). Easy jet has been able to be successful in this industry due to its ground-breaking. And in order to remain in this position in the following years also it has to be more and more inventive. Because in this modern world the competition is becoming heavier and heavier. This is the world of survival of the fittest. Easy Jet has continuously tried to identify itself to its consumer base as the best form of budget travel in Europe. The company known as the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whereas strategically positioning their advertising to be directed at the market served. Policies for expansion have been the driving force behind easy Jets important growth and have enabled them to get rid of key competitor from the industry. Nevertheless, with the emergence of new, strong competitors in the industry and the increasing demand for low-cost travel, it is evident that easy Jet must remain inventive in its marketing and assign enough resources to make safe a long-term position as the market leader.

Korean Collective Action Essay example -- Immigration Economics Econom

Korean Collective Action Throughout the past two decades, boycotts and demonstrations against Korean-American grocers by African-Americans have become increasingly common. This Anti-Korean stance has been fueled by complaints of Koreans' rudeness and physical violence towards customers, shoplifting suspicions, and price discrimination. However, using these same grievances, Korean-Americans have also done their share of shaking up the system. By the early 1980's produce retail had become the dominant business among Koreans in New York City (Min, 61). There are several reasons to explain this phenomenon. One reason is because of new immigrants' lack of English language and professional service skills. Although most Korean immigrants arrive in America with high levels of education and professional experience, these skills cannot easily be translated into American white-collar work ("The Koreans," 223). Therefore, the only alternative for them is to invest in small businesses. Furthermore, Koreans entered America at the time when retiring Jewish and Italian produce store owners were willing to sell their stores because their children had already transitioned into the mainstream American economy ("The Koreans," 239). These stores are located in predominantly low income minority neighborhoods where vandalism, high crime rates, and the perception of residents' low spending capacity exist (Min, 67). Since large chain stores have been unwilling to invest in these areas, opportunistic Korean immigrants have stepped in to fill this void (Min, 230).Consequently, to where have the Jewish and Italian Americans transitioned? One area where Jewish and Italian Americans predominate is the wholesale business. Korean produce retailer... ...that mean that Korean merchants, who have been mistreated by Jewish wholesalers, will someday BE the wholesalers of the future and mistreat the next wave of immigrants? I am angered by this generalization because it assumes that all Koreans will climb up America's socio-economic ladder. Personally, this concept is hard for me to grasp since my father has actually fallen down America's ladder after losing his store due to bankruptcy. Works Cited: Kim, Illsoo. "The Koreans: Small Business in an Urban Frontier." New Immigrants in New York. Ed. Nancy Foner. New York: Columbia University Press, 1987. 219-242. Kim, Illsoo. New Urban Immigrants: The Korean Community in New York. Princeton: Princeton University Press, 1981. Min, Pyong Gap. Caught in the Middle: Korean Merchants in America's Multiethnic Cities. Berkeley: University of California Press, 1996.

Belonging Crucible

All individuals unmistakably experience a sense of belonging in a multifaceted and convoluted process. Arthur Miller's play â€Å"uk/the-crucible-fear-causes-irrationality/">The Crucible† and George Clooney's film â€Å"Good Night and Good Luck† are both texts where acceptance into society is explored in characters through various and complex measures. While the play and film both illustrate the complexities of assimilation into society to an individual's identity the Crucible further presents this as an ironic situation as people are pressured into conforming to societal desires, where choosing to detach from community values leads to a detrimental fate.The Crucible examines the exploitation of an individual by the power of coercion in society. The play is set in 1692 and it reflects the Salem witch Trials of that time contrasted with McCarthyism in the time of Miller. It depicts the Puritan characters where they are faced with choosing between binary oppositions as â €˜a person is either with this court or†¦ counted against it, there be no road between†. Miller also adopts patois and archaic language to distance responders from the context and events, so as to critically analyse the conflict within character relations. Abigail is one character who has been exploited into conforming to society. She is dishonest and manipulative as on the occasion of the forest events. She exploited Tituba to act as the scapegoat through her use of contextual references voiced through vivid imagery, â€Å"I see the face of Lucifer, your face and mine†, overriding the pleading tone of the Barbados woman. She has also been able to avoid detection of her sinful behaviour, which was achieved by her and the other girls using repetitive histrionics, â€Å"I want to open myself!†¦ I saw Sarah Good with the Devil! I saw Goody Osburn with the Devil!†¦ † The responder clearly can see how Abigail has been pressured into conforming to her community as she uses uncomprehendable methods in order for her to survive. The Crucible also displays the importance of assimilation into society in maintaining an individual's identity. Marry Warren is a character who chooses to conform to society so that she can maintain her identity. She is a young woman who has no major social status in her community and the only way for her to feel accepted is to conform and obey with what is expected of her. The power Abigail has over her is enormous as Mary tries to stand up for justice, but is unable to as the peer pressure is too much for her to handle. She listens to Proctor's advice in order to save Elizabeth, â€Å"Mary, remember the angel Raphael-do that which is good†, but once in court she is rendered powerless by the constant mocking of Abigail and the girls as they mimic her every action. This causes Mary to accept defeat as she gives up her personal values and sides with Abigail over Proctor, â€Å"I'll not hang with you! I love God, I love God†. This enhances the audience's understanding of how the power of coercion in society leads to a detrimental shaping of an individual's identity as they choose to conform to save themselves. Through society's pressure to conform, Good Night and Good Luck heightens the reader's awareness of how an individual is forced into committing to civilisation, leading to a negative impact on their sense of self. The married couple, Shirley and Joe Wershba, are going against CBS's company policy as no co-workers are allowed to be married. In order for them to stay married they must keep it a secret. In choosing to adhere to community values it forges a detrimental shaping of their identity as they must keep their secret unknown or they will face the consequences. Later in the film the couple are asked by the companies manager, Jeff Daniels, for one of them to resign as he state that everyone knows they are married anyway. The script writer has also incorporated irony here as Shirley says, â€Å"Finally we can tell everyone the truth†, knowing well that everyone already does know. The effect this has is that it enables the audience to understand how it feels liberating for the couple that they don't have to keep this secret anymore, and that this secret was acting as a barrier for them to truly belong and by ridding themselves of this secret it allows them to feel a positive sense of self. Arthur Miller's play ascertains that choosing to detach from societal pressures offers a way to nurture an individual's identity. Proctor is a character who is seen to be a strong family man, but behind the scenes he was having an affair with the young Abigail leading to him to have marital roubles. This gave rise to Proctor feeling a sense of alienation where he doesn't deserve the respect of his community or his wife's love. Whilst in court he makes a declaration to Danforth that they will both will burn in hell, which is an attack on Danforth and himself, â€Å"A fire, a fire is burning! I hear the boot of Lucifer, I see his filthy face! And it is my face, and yours, Danforth! †. During the concluding scenes of the play Proctor has an epiphany when he is asked to sign the papers confessing his sins. He realises that his name is what defines his identity and that by signing it away he is giving up on himself. In refusing to sign the papers Proctor is asserting his right to judge himself, â€Å"for now I do think I see some shred of goodness in John Proctor†. Proctor here conveys the message that he is choosing not to belong to his society but to his wife as she is what is most important in Proctor's life. This concept of choosing to adhere to an individual's own beliefs and not to the expected desires of the community is also portrayed in Good Night and Good Luck by the characters Edward Murrow and Fred Friendly. The pair make a formidable partnership as they both have the burning sensation of delivering the truth to the public, even if it is prohibited to do so. Friendly is a bit cautious of completing this risky task as Murrow states â€Å"we might not get away with this one†, but he is still determined as Murrow to see this task through, â€Å"we're gonna go down swinging†. The inclusive ‘we' used in their statements shows that they are in this together and backed up with the boxing metaphor in Friendly's statement exemplifies that they will fight till the end as one team, no matter the consequences. From these texts, through the main characters ,the audience is able to see the possibilities of how choosing to go against the community is beneficial for an individual's identity. Through examining ‘The Crucible† and â€Å"Good Night and Good Luck† it portrays that people indeed experience a sense of acceptance one way or another. Both texts are inextricably linked as they are both seen by the audience to convey the same notions of belonging, which lead to elucidation of an individual's identity.

Women in the Military Essay - 667 Words

I am in favor of equality for women, just not when it comes to women in combat. There have been women in society doing heroic things since the Revolutionary war. There have been brave women in war posing as men so they could fight. There are a select few women who could handle war and combat. The negative aspects of women in combat outweigh the positive. Women should not participate in military combat. However they may join the military and served in traditional roles such as nurses and office staff. The difference between men and women is women are physically weaker, they have vital personal needs, and they attract male troops. Women are physically weaker. Their genetic structure is made differently than the males. Susan Brownmiller†¦show more content†¦Not only are women physically weaker, but also they have many physical problems to deal with. Women have personal physical problems that need to be attended to. They have monthly periods that put them at a disadvantage. In combat they have to be prepared to do anything such as hide out for weeks, take night watch, and etc. If their period comes, they have to attend to themselves or they will get a bad infection. Also cramps usually come when theyre on their period .That could cause problems when they have to run. If women go to war and are in a different place for a long period of time they want to have sex. If they do, they run the risk of getting pregnant which will make them unable to fight because they will be slow, and their unborn infant could die. Hormones tend to be very high in combat areas. Men are naturally attracted to women. Susan Brownmiller wrote in Femininity that Femininity pleases men because it makes them appear more masculine by contrast (129).Men in war can be dogs, they are not themselves. Women are definitely not safe in that environment and many pregnancies would be occurring .Judith Ortiz Cofer wrote in Casa: A Partial Remembrance of a Puerto Rican Childhood that never meaning to stay, only to have a good time and to seduce the women(148). The morale of the units would be destroyed if this chaos were going on. There is also the issue of the loss ofShow MoreRelatedWomen and the Military1125 Words   |  5 PagesWomen and the Military Statistics show that the U.S. armed forces currently employ over 229,000 women in its various branches (Donnelly 8). This figure had been increasing exponentially for over 30 years. It s no surprise to men that women are becoming an important factor in the U.S. military and now occupy every position expect those on the front lines. With the infiltration of women in the services in 1972, great controversy has arisen and has become a highly argued issue (DonnellyRead MoreWomen in the Military1458 Words   |  6 PagesGender integration in the military has always faced the question of social acceptance, whether society can accept how women will be treated and respected in the military. Throughout the history of the military, our leadership has always sought ways in how to integrate without upsetting the general public if our females were captured as prisoners of war, raped, discriminated or even blown up in combat. My paper will discuss three situations pertaining to the fi rst female submariner, fighter pilotRead MoreWomen in the Military1453 Words   |  6 PagesWomen have done incredible things within the history of the world. They have proven time and time again that they are equal in just about every way with the opposite gender. However now the question of whether they can or even should fight beside men in combat has come up. Many people think that because almost the whole world has recognized that each individual has all the same basic rights, regardless of their gender or race, that everyone can do the same job equally. This is simply not true andRead MoreWomen in Military1248 Words   |  5 PagesWomen in the United States have long fought for the right to be included in many facets of society such as the right to vote to breaking into professions like the medical field and getting females elected to major government offices. But one of the most intriguing questions of integration has yet to be fully answered. Apart from all others is the b attle to allow women the right, the honor, and the privilege of serving and defending their country as part of the United States Armed Forces. Being inRead MoreThe Military : Protections For Women In The Military1715 Words   |  7 Pagesin 2016 compared to 6,082 last year, an annual military report showed. This was a sharp jump from 2012 when 3,604 cases were reported. Few bills have been presented in Congress against the institution for fear of disrespecting those who are fighting for our country. By attacking one section of the military for injustice and abuse, there is fear that this could possibly only be scratching the surface of the issue. Protections for women in the military seem to have a bleak outcome due to the fact thatRead MoreWomen in the Military Essay1469 Words   |  6 Pages Women have fought alongside men in the United States Military in every major battle since the American Revolution. The roles of women in the military have evolved over time to allow the incorporation of women in expanding military career fields. Women have proven themselves to be an asset to the military despite some of society believing women would weaken America’s military effectiveness. Today more than 200,000 women are active-duty military, this is about 14.5% of all military. Currently, womenRead More Women in the Military Essay637 Words   |  3 Pagesfollowed. In 1920, the 19th Amendment granted suffrage to women. Since then, women have been gradually stepping up on the ladder of success. Everyday more and more opportunities are opening themselves up for women. Because of these changes, we have had to add unheard of words such as congresswoman, policewoman, etc. to the dictionary to keep up with their advancement. The United States military is even inviting women into their ranks. Military Women rising up in status and prestige is a great thing, butRead MoreWomen in the Military Essay531 Words   |  3 Pagesfocused on why women should be in the military. I chose this topic in order to get a full view on how women in the military are thought of. I have done some research and have learned a lot more then I originally expected. According to the U.S. Constitution, all men are created equal, this also includes women. I believe that a woman in the military is just as capable as any man. Some people will argue this because they feel as though it is not right to have women wounded or killedRead More Women in the Military Essay1112 Words   |  5 PagesShould women be allowed in the military? My answer was at first a resounding â€Å"no.† However, once I started my research, my opinion changed. In 1948, Congress passed the combat exclusion law that prohibited women in the Air Force, Marines, and Navy to hold combat positions; however, the Army can assign these duties as they see fit (Schroeder). Some people assume that Americans are not ready to see a woman wounded or killed in war; however, there are female police officers that are wounded or killedRead MoreEvolution of Women in the Military3618 Words   |  15 PagesThe Evolution of Women in the Military Abstract Women are without doubt an integral part of the military services. It took the determination of women throughout history to pave the way for the 400,000, women that serve today. From the early years of the military to the present conflict in Afghanistan, women have made continuous progress towards equality. It is through their contributions that the military has evolved, consistently opening more jobs to women in combat. Time has proven that