Globalization Makes Society Better - 842 Words

Globalization benefits society as a whole because it expands markets, increases profits, creates new jobs and has also lifted people in poor countries out of poverty. According to Robert O’ Brien and Marc Williams globalization in terms of liberalization is: â€Å"the removal of restrictions to cross border flows, such as the elimination of trade or investment barriers† (O’Brien and Williams:27). Globalization has also transformed the way the world is viewed today. As technology has improved the production of goods are made faster and cheaper as well as the transportation of goods. As you can see in the global division of labor, certain countries specialize in different things. For example, in the automotive industry, different parts are made†¦show more content†¦Even though the manufacturing and agriculture industry have declined in the United State due to globalization, it has produced growth in other industries. Scheve and Slaughter also argue that the free movement of trade and capital has also benefited countries such as China and India because it has removed millions of people out of poverty. How is globalization bad? If markets are expanding, new jobs are being created and people are being lifted off from poverty. Globalization has also increased competition among countries by removing regulation laws that are undermining corporations to increase profit as well the faster and cheaper production of goods. For example, a country that has strict labor and environmental laws will engage a Multinational Corporation to move to a country that have these laws set at a bare minimum; this is because they want to gain as much profit as possible with low production costs. This is where the term â€Å"race to the bottom†comes into play. Spar and Yoffie define â€Å"race to the bottom† as â€Å"the progressive movement of capital and technology from countries with relatively high levels of wages, taxation, and regulation to countries with relatively lower levels† (SparShow MoreRelatedModern Day Society : The Legacies Of Historical Globalization1253 Words   |  6 PagesModern day society is built from legacies of historical globalization. It should be recognized that some legacies were not the most positive, and that every legacy of historical globalization affects us today. It has been heavily debated that to what extent should we dwell on the legacies of historical globalization. Some people believe that it is necessary to dwell on events of the past. Yet others say that it is the past, and our current society functions normally without it. While contemporaryRead MoreGlobalization Is Not A New Concept1414 Words   |  6 PagesAs with the growing interdependence of an economy on the others is the growing norm of the world’s society. Why the countries are dependent on one another? Can’t they survive isolated from the rest of the world? The answer is laid upon the term Globalization. The globalization is not a new concept; it even existed even thousands of years ago. However, it became much popular in the nineteenth century most prevalently after the world war when the economies around the world tend to grow and developRead MoreGlobalization Is A Kind Of Phenomenon Of Human Social Development921 Words   |  4 PagesNowadays, globalization is a kind of phenomenon of human social development process. It enhances global connections and makes different culture spread from all over the world. Globalization is also an exchange of world view, products, concepts and other cultural elements, and it brings a process of international integration. As we know, there are more and more worldwide brands appear in the world, such as Starbucks. Many eastern people begin to accept coffee in their life even though Starbucks isRead MoreGlobal ization of the Economy1729 Words   |  7 PagesEconomic globalization has voluminous positive influences on international security as well. The most important effect of economic globalization is that it curbs the authority of state. It also reduces states’ dependence on military based security and ultimately reduces states’ monopoly on security. This effect is considered by many, a prime factor contributing towards peace and stability. There are number of factors associated with economic globalization which affects states authority. FirstlyRead MoreGlobalization : What Is Globalization?871 Words   |  4 PagesWhat is Globalization? In order for my readers to fully understand the objective of this paper, I first need to make clear what globalization actually means, not just with the NFL, but to society in general. In society today, you hear the word â€Å"globalization† thrown around, but what does it actually mean? I looked to many sources and there were many different definitions. One source had a definition that really seemed to me to be the best description of globalization, particularly for the purposesRead MoreThe Case of Contamination by Kwane Anthony Appiah Essay1149 Words   |  5 Pagesagree with globalization and those who don’t agree with globalization. Weather people agree with globalization on or not, the truth of the matter is that people from different cultures and religions are coming together thru globalization. Religions is the main example Appiah uses to describe how globalization can be used as an advantage to conserve its roots. Globalization organizes cultures and peopl e no matter what their boundaries might be. Other, though believe that globalization affects religionsRead MoreOver the last couple of years, the world has become increasingly globalized. After the cold war,900 Words   |  4 Pagesprocess of globalization. The effect of globalization is uneven in different parts of the world and globalization suggests a world full of persistent cultural interaction and exchange, contacts and connection, mixture and movement. Different people view globalization in different ways. Some people feel it has done more good than harm, while others believe it has done more harm than good. This essay will give a deep intuitive understanding of globalization, world systems, and how globalization has affectedRead MoreThe Anthropological Approach and Its Unique Perspective Can Contribute to the Search for Solutions to Contemporary Human Problems†1060 Words   |  5 Pagessolutions to contemporary human problems† -With reference to Globalization- Anthropology refers to the study of humanity. Anthropologists do not discriminate against culture, gender or race but study all societies and are concerned with the totality of human existence. Ethnography is often seen as the hallmark of anthropology and it consists of fieldwork, which is used to acquire the information and insights needed to understand different societies ways of life. Fieldwork entails going to live with orRead MoreGlobalization And Its Impact On Globalization923 Words   |  4 Pagesthere is one term that has become greatly more popular in our generation. This would be globalization. Globalization is discussed about by many people even myself included, but do we really know what it further entails? Globalization has allowed many countries to come together and succeed in more efficient markets, wealth equality, and new solutions for all that are involved. Furthermore, we must analyze globalization, look at different arguments for and against it, and discover what purpose it’s tryingRead MoreGlobalization : A Very Short Introduction1372 Words   |  6 Pages There are many ways to look at and understand modern globalization. In general terms, globalization means that the world, as a whole, is leading to a more utopian society, meaning that the globe is become very interconnected and similarities are growing between different regions and cultures of the world. Globalization is a phenomenon that has been evolving since before 10,000 B.C. This constant evolution can cause many problems, but it can also solve many issues positively as well. Development

Slavery An Unnatural Doctrine - 1603 Words

Abstractly, an unnatural doctrine utilized to reinstate supremacy and power has become one of mankind’s biggest anomalies. Slavery, defined as the practice of ownership of a people or persons, has proclaimed itself to be a prevalent institution in the history of the Americas, considering its duration spanned over centuries. The manipulation and application of race was used to categorize mankind into levels of humanity based on different pigmentations of the skin, with the level of humanity decreasing as the darkness of the skin increased. This simplistic theory was used as pseudoscientific evidence to subdue the African population of the Americas to bondage. And, although this type of slavery is thought to be bygone in the western hemisphere, it is still pervasive in one of its most historical forms: the subjugation of the black population to supreme white society − perhaps not physically, but mentally. Thought by many to be a physical institution, slavery has proved to be much more than that; for if slavery was merely physical, the African population in the Americas would have been able to restore itself economically, socially, culturally, intellectually, etc. within a generation of abolition. Rather, modern society, has suspended much of its capabilities to a culture centuries old with the intention of establishing longevity in white supremacy. Juan Francisco Manzano, in his autobiography, outlines the extent of physical trauma that he endured through his life as aShow MoreRelatedSepulveda VS. Bartolome de Las Casas1205 Words   |  3 Pagesof sacrifice the Indians killed their own people by taking out their hearts and placing them on alters. Sepulveda sees this as disgusting and unimaginable for a human being. In order to support his views Sepulveda turns to Aristotle s doctrine of natural slavery and agrees that those more powerful are made to be masters to rule over the weak. Another point that is being discussed by Sepulveda is that of the I ndians not being in charge of their own destiny, that they leave their lives to be ruledRead MoreFeminist Literary Criticism By Joanne Rowling1012 Words   |  5 Pagesthe Southern United States maintain the same doctrine, with all the fanaticism with which men cling to the theories that justify their passions and legitimate their personal interests? Did they not call heaven and earth to witness that the dominion of the white man over the black is natural, that the black race is by nature incapable of freedom, and marked out for slavery? some even going so far as to say that the freedom of manual laborers is an unnatural order of things anywhere† (Mill). Though JohnRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1605 Words   |  7 Pagesinfluence a person to act a specific way. Twain wants to show readers these rules, and how these rules can provide balance, but forces an individual to act in an unnatural manner. Along the river people provide for their needs in a positive way, with more jobs, and a thriving economy, however, without the river, people resort to unnatural structure which does not provide much benefit to the individual. Twain and critics believe that the dogmas citizens derive from their society often corrupt theRead MoreThe Last Major Civil Rights Milestone1878 Words   |  8 Pagesas a secular sanctuary for ideals like freedom, equality, and tolerance – few will argue against that. Over its history American culture has radically evolved as it strived to meet the ideals its nation was based upon, making changes like ending slavery and providing legal equality for women and minorities, changes that at the time seemed absurd but today are unquestionable merits that define what an â€Å"American† is. The quest to reach the ultimate utopian society continues today as true AmericansRead MoreAugustine s View Of Slavery Essay2309 Words   |  10 PagesAugustine’s overall view of slavery in Book 19, of chapter 14, is controversial, because mankind was originally meant only to rule over non-rational creature. For the focused problem that arises from Augustine view is his concluding s tatement in chapter 14. â€Å"The apostle therefore admonishes servants to be obedient to their master’s, and to serve them loyally and with good will [†¦] they can at least make their own slavery to some extent free† [944]. The entailing notion that as long as the individualRead MoreEssay on Tomas Aleas The Last Supper3791 Words   |  16 Pagesremind the reader that I find slavery in all its forms to be an oppressive and terrible institution, and I firmly believe that for centuries (including this one) bigotry is one of the most terrible stains on our civilization. The views I intend to express in the following essay are in no way meant to condone the practices of slavery or racism; they are meant only to evaluate and interpret the construction of slavery in film. [2] For films concerning slavery, the role of the filmmaker as educatorRead More Slavery in Aristotles Works Essay3296 Words   |  14 Pagesthe institutions and doctrines he defends have been repudiated in modern political thought. In fact many such institutions are appalling and simply morally wrong. One such institution is slavery. Aristotle argues in the Politics that slavery is just. No argument is needed to conclude that Aristotle made a terrible ethical and moral error in defending slavery. Further we must accept that the argument of the abolition of slavery was available to him as his defense of slavery is in response to criticsRead MoreTranscendentalism in Civil Disobedience3710 Words   |  15 Pagespolitical realities, like slavery in the United States at the time or the Mexican-American War. This application of a highly philosophical understanding of reality onto complex political problems during the time is the reason Civil Disobedience received so much attenti on. Thoreau makes the case for more individual reflection and his stances are strongly critical of majority rule. He questions the legitimacy of governments that create unjust laws, acceptance of slavery being the prime example ofRead MoreThomas Paine : An English American Politician Activist, Philosopher And Writer1756 Words   |  8 Pagesalter the Pennsylvania Magazine—in January 1775. As of now, Paine started writing decisively, distributed a few articles, secretly or under aliases. One of his initial articles was a blistering judgment of the African slave exchange, called African Slavery in America, which he marked under the name â€Å"Justice and Humanity.† Paine s proselytizer thoughts were simply meeting up, and he couldn t have touched base in America at a superior time to propel his general perspectives Paine s propagandist ideasRead MoreHistorical and Ethnographical Study of the Rastafari Religion2398 Words   |  10 Pages his baptism. Likewise this pla ced the focus of Christianity not on the orthodoxy, or knowledge of the religion, but the orthopraxy, the actual feeling and experience of the religion. Following a period of nearly 50 years of post-slavery Revivalism, particularly Zion and Pukumina, efforts in Jamaica, some of the adherents were growing tired of the obeah, or the carried over mysticism. Zion Revivalism was more traditionally Christian, while Pukumina was much more varied

Sexual dimorphism Essay Example For Students

Sexual dimorphism Essay One of the most obvious clues is youth, a correlate of physical attractiveness, which has also been shown to be a desirable trait by older men in lonely-hearts advertisements. This could be because the older a woman gets, the less fertile she becomes. According to evolutionary psychologists, a man sees fertility as an important attribute because it assures him that his bloodline will continue. In many cultures, men prefer wives who are younger, although the age difference varies across societies. In the United States, college students surveyed between 1939-1988 indicated the preferred age difference is approximately 2. 5 years. Men who were 21 years old preferred, on average, women who were 18. 5 years (Buss, 1994). As men get older, they tend to be attracted to women who are increasingly younger than they are. Men in their thirties prefer women 5 years younger, while men in their 70s prefer women who are 10 to 20 years younger. In evolutionary terms, the older male is strategically balancing his aging, and thus poorer quality genes with the younger females youth, and thus good genetic potential in order to reproduce healthy offspring. Aside from the widely accepted facial features which have been recognised as being attractive to both males and females (prominent cheek bones, large eyes and wide smile), facial features have also been shown to be attractive to males if they look youthful, smaller and neotenous, representing a baby face. For example a smaller chin is more attractive in females than males and this has come about due to lower levels of testosterone (Cunningham et al 1990). Jones (1995) highlighted this in a cross-cultural study using a youth indicator scale of women. He found that that female attractiveness involves a substantial neotenous component as women whose predicted age was less than their actual age, were considered more attractive. However this bias towards youthful features is problematic from an evolutionary standpoint as those with the most child-like faces are children and next inline are old women whose facial features have shrunk with age, and these groups of people are infertile. Therefore males attraction to more youthful faces is better explained by the observational standpoint claiming that womens faces always look younger than males faces of the same age, therefore by looking for youth men are more likely to get a healthier female. From the female point of view there is evidence that youth is seen as an important component of attraction as the random attitude drift model claims that attributes such as youth are for aesthetic preference rather than biological function which in turn have led to social pressures for women to remain youthful looking. This is evident as the beauty industry is premised on a multi million dollar quest to retain a youthful appearance as it is known that the ageing process causes a decline in physical attractiveness, thus fashion magazines have portrayed celebrities getting plastic surgery or face lifts encouraging youth. Small feet are also reported to be more attractive to males. This is evident as practices such as foot binding in females in China (Jackson 2002) and US women wearing excessively small shoes (Frey et al 1993) indicates that small feet are a more attractive feature in women. There are two hypotheses as to why this may have arisen. Sexual dimorphism in foot size may lead observers to view small feet as feminine and large feet as masculine. Alternately, because small female feet indicate youth, evolution may have favored a male preference for this attribute in order to maximize returns on male reproductive investment. Frey et al (2005) confirmed these hypotheses using line drawings that varied only in regard to relative foot size, examining attractiveness judgments in nine cultures. .u17e789631f472a28ea07919299c5ae99 , .u17e789631f472a28ea07919299c5ae99 .postImageUrl , .u17e789631f472a28ea07919299c5ae99 .centered-text-area { min-height: 80px; position: relative; } .u17e789631f472a28ea07919299c5ae99 , .u17e789631f472a28ea07919299c5ae99:hover , .u17e789631f472a28ea07919299c5ae99:visited , .u17e789631f472a28ea07919299c5ae99:active { border:0!important; } .u17e789631f472a28ea07919299c5ae99 .clearfix:after { content: ""; display: table; clear: both; } .u17e789631f472a28ea07919299c5ae99 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u17e789631f472a28ea07919299c5ae99:active , .u17e789631f472a28ea07919299c5ae99:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u17e789631f472a28ea07919299c5ae99 .centered-text-area { width: 100%; position: relative ; } .u17e789631f472a28ea07919299c5ae99 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u17e789631f472a28ea07919299c5ae99 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u17e789631f472a28ea07919299c5ae99 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u17e789631f472a28ea07919299c5ae99:hover .ctaButton { background-color: #34495E!important; } .u17e789631f472a28ea07919299c5ae99 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u17e789631f472a28ea07919299c5ae99 .u17e789631f472a28ea07919299c5ae99-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u17e789631f472a28ea07919299c5ae99:after { content: ""; display: block; clear: both; } READ: The Battle of Midway in the Pacific EssayThey found that small foot size was generally preferred for females by males. This confirmed observational hypothesis predicting symmetrical polarizing preferences, with small feet being preferred in women and large feet being preferred in men, however disputed evolutionary hypothesis predicting asymmetrical preferences, with the average phenotype being preferred in men, as according to evolutionary accounts small feet are problematic and associated with pelvic insufficiency. Symmetry is yet another measure of attractiveness that men use when evaluating any potential mate as it is held to be an indicator of good genes (Zahavi, 1975). Scientists say that the preference for symmetry is a highly evolved trait seen in many different animals. Female swallows, for example, prefer males with longer and more symmetric tails, while female zebra finches mate with males with symmetrically coloured leg bands Fluctuating asymmetry (FA) is a measure of symmetry of a bilateral character (e. g. ear length or hand breadth) that fluctuates. Although this appears to be a minute detail, it could have its links to our evolutionary past. This is because departures from perfect FA are assumed to be the result of environmental stressors such as physical assaults, parasitic infections, reduced nutrition and disease. For example a high FA (e. g. one foot longer than the other) is thought to indicate a poor condition on the assumption that it requires a sound metabolism to grow perfectly symmetrical features. Therefore good symmetry of the body and face are deemed to be indicators of health.

The Popularity of Computer Animated Movies Essay Example For Students

The Popularity of Computer Animated Movies Essay Since Pixar’s release of the groundbreaking blockbuster, Toy Story (1995), computer animation has become hugely profitable and popular with audiences. The 3 dimensional cartoon platform engages audiences in a variety of ways. At first glance they act as an unworldly ‘kidified’ visual spectacle, however once you dig deeper you understand a true care and precision placed into the filmmaking that attracts audiences through other means. The social commentary that runs throughout these family oriented films encourages audiences to challenge their own moral integrity. Likewise, an engagement through humor, both slapstick and implicitly adult makes watching such features with children a satisfying experience, rather than a parental endurance. In my essay I will cover potential social, economic and political factors that contributed to the genre’s development and question why audiences continue to respond to these features in such a positive manner. The Golden Age of Animation was the ‘remarkable period in the late Thirties and early Forties, when Walt Disney transformed the movie industry with a visionary zeal and unbroken string of hits (Lee M, 2009). We will write a custom essay on The Popularity of Computer Animated Movies specifically for you for only $16.38 $13.9/page Order now His artistic creations helped animation thrive, in a way that granted it commercial recognition and popularity from the public. Unfortunately, soon after this booming era, which brought us unforgettable classics such as ‘Bambi’ (1942) and ‘Pinocchio’ (1940) the animated film industry faced a serious downfall in both reputation and sales. Some argue this was caused by ‘Chuck Jones at Warner Brothers on at children’s hour. (O’Harra H, 2007) Although the movement from cinema to television made cartoons popular with children, it unintentionally created a ‘60’s and 70’s Saturday morning animation was just for kids. ’ (O’Harra H, 2007) This meant that adults rarely invested money in animated features, especially when their children could watch these comically entertaining ‘distractions’ at home for free. It was debatably not until the 90s that animated features made a profitable come back. This was arguably because John Lasseter, the creator of the ‘innovative, self-shadowing 3d animated short Luxo Jr’ (Garcia C, 2013) joined Steve Jobs’ pioneering computer Animation Company ‘Pixar’ and created ‘Toy Story’ (1995). The combined forces of Jobs’ ‘PhotoRealistic RenderMan’ (RenderMan, 2013) programming skills and Lasseter’s belief that although ‘art challenges technology, technology inspires art’ (Lasseter, 2012) there was no doubt the first feature length computer animated movie would be a huge success. A ‘3 Oscar nominated,’ (IMDB, 2013), rare 100% rating on Rotten Tomatoes’ (2013) and ‘$200 million domestic grossing’ (Box office Mojo, 2013) success, to be precise. The CGI (computer animated images) offered audiences a unique visual spectacle that ‘people got excited about initially because it was generated with a computer. ’ (Garcia C. 2013) This made viewers feel like a privileged insider, and satisfied their ‘self-esteem needs’. (Maslow, 1943) In application to Maslow’s needs theory, audiences felt a sense of trust with the moviemakers as they were provided with a sufficient cinematic experience unlike any other. Additionally, Pixar, ‘the first and remains the most successful animation company’ (O’Harra H, 2007) continues to retain the trust of its audiences and distribute brilliant movies: 12 out of 14 were Oscar nominated, and a majority of them are on ‘IMDB’s top 250 movies. ’ (IMDB, 2013) The ‘commitment-trust theory of relationship marketing’ (Robert M, 1994) can be applied to Pixar. This is because the well-established production company continues to provide audiences with consistently quality films. Hence, they maintain their brand identity, cater to consumer demand and sway audiences to watch their films over others. Furthermore, with this new style of film’s success, computer animation has spawned what John Lasseter ‘who is currently Disney’s animation chief creative officer a second golden age of animation. ’ (Lee M, 2009) He goes on to say in an interview, after Disney bought Pixar ‘for $7. 4billion’ (La Monica P, 2006) that ‘people began to think for the feature animation business, it is impossible that more could be less. ’ (O’Harra H, 2007) The backlash of computer animations popularity is that in recent years 2D animation has fallen significantly in Hollywood cinema. As of early 2013, Bob Iger the chief executive of Disney, stated ‘to my knowledge we’re not developing hand drawn animation as it’s largely for television at this point. We’re not necessarily ruling out the possibility a feature but there is not any in development at the company. ’ (Child B. 2013) One would believe that this meant ‘the general consensus that audiences not want to watch hand-drawn animated films. ’ (Child B. 013) Potentially because computer animated features offer more appealing textures, backgrounds and animated physics which although cartoony are generated to look realistic. Warner Brothers’ ‘Happy Feet’ (2006) like many others CGI films use renderings that make every single piece of fur on the penguins move, as if wind was hitting it. .u5bff38320edfd3044dc26842b566a964 , .u5bff38320edfd3044dc26842b566a964 .postImageUrl , .u5bff38320edfd3044dc26842b566a964 .centered-text-area { min-height: 80px; position: relative; } .u5bff38320edfd3044dc26842b566a964 , .u5bff38320edfd3044dc26842b566a964:hover , .u5bff38320edfd3044dc26842b566a964:visited , .u5bff38320edfd3044dc26842b566a964:active { border:0!important; } .u5bff38320edfd3044dc26842b566a964 .clearfix:after { content: ""; display: table; clear: both; } .u5bff38320edfd3044dc26842b566a964 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5bff38320edfd3044dc26842b566a964:active , .u5bff38320edfd3044dc26842b566a964:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5bff38320edfd3044dc26842b566a964 .centered-text-area { width: 100%; position: relative ; } .u5bff38320edfd3044dc26842b566a964 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5bff38320edfd3044dc26842b566a964 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5bff38320edfd3044dc26842b566a964 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5bff38320edfd3044dc26842b566a964:hover .ctaButton { background-color: #34495E!important; } .u5bff38320edfd3044dc26842b566a964 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5bff38320edfd3044dc26842b566a964 .u5bff38320edfd3044dc26842b566a964-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5bff38320edfd3044dc26842b566a964:after { content: ""; display: block; clear: both; } READ: The Princess Bride - Book and Film EssaySupporting ‘Blumer and Katz, uses and gratification theory’ (Blumer J, 1974) this natural movement on screen helps audiences identify with the characters on a deeper scale as their ‘appearances has been deliberately altered to provide a cute, wide-eyed look that appeals to humans ideals of beauty. (Grahame J, 2006) Their delightful expression helps audiences relate to characters because they are at awe at the aesthetically pleasing animation. On the other hand, Lasseter believes that blaming the fail of traditional animation solely on visuals ‘is completely ridiculous unfortunately 2D became an excuse for po or storytelling. ’ Todorov’s narrative theory states ‘all stories begin with equilibrium, face disequilibrium, and then end with a resolution. ’ (1978) In order to make animated films follow this narrative structure characters need to be relatable. This is why most characters within animated films, whether it creatures ‘Monsters Inc. ’ (2001) or inanimate objects ‘Cars’ (2006) are personified. Such a personification then allows an emotional bond to form with universal audiences as these characters troubles and triumphs are ‘merely represented as a projection of human desires. ’ (Grahame J, 2006) These narrative arcs also allow writers to lace these films with intertextual-references and adult jokes, which both media literate parents and young children from around the world can enjoy, even though they interpret the humour differently. On top of this computer animated storytelling also provides more leeway for unique creative storytelling, which perhaps could never be achieved cheaply in live action filming. However, one could oppose this by arguing these methods of film making have always been associated with animation, since the earliest form of 2D animation such as Walt Disney’s’ debut ‘Steamboat Willie’. (1928) Other factors also contribute to the genres popularity. Shark Tale (2004) is a computer-animated movie with a wide range of A-list celebrities ranging from Will Smith to Robert De Niro. The hiring of famous stars to voice characters helps market films because audiences tend to determine a movies success on the reputation of the cast and company involved in its creation. Additionally, characters being voiced by actors who are typecast in certain ways, helps establish animated personalities. For example audiences immediately associate Smith as being urban and street smart, and understand De Niro’s association with Italian American organised crime, whether or not they are in an animated fishlike shell. Likewise, directors are as eager to get involved in the production of these features as celebrities are. Spielberg’s film ‘The Adventures of Tin Tin’ (2011) uses computer animation along with in studio motion-capture to give his animation a more realistic feel, yet retain the traditional ‘Tin Tin comic book’ (Remi G, 1929- 1976) look. This way of filming is hugely popular because it mirrors realism, but reminds the audience it is a fictional story made to ‘entertain. ’ (Blumer J, 1974) Raymond Chandler once stated ‘modern film tries too hard to be real. Its techniques of illusion are so perfect that it requires no contribution from the audience but a mouthful of popcorn. ’ Supporting this, although certain animation looks genuine, Lasseter insists a ‘good animator must not provide films that are realistic; a good animator must tell stories that are believable. ’ (Lee M, 2009) By following this approach to filmmaking audiences are allowed to fully immerse themselves in fictitious worlds, thus catering to their ‘entertainment needs’ and ‘evoking a sense of relaxation and passiveness that only ends when finishes’. Shrum. L. 2004) However, motion capture movies are sometimes unappealing for child audiences and the blunt realism tends to appeal to more adult demographics. A prime example would be the certificate15 ‘Beowolf’ a CG animated feature that clearly shows the famous cast in their animated form. The film’s acclaim was that ‘by imagining the distant past so vividly, Zemeckis and his team prove that character capture has a future. (Corliss R, 2007) Unfortunately, this is still the case as there have been under 10 Hollywood produced character capture feature length films to date. Arguably, the only problem with computer animation is that since the constant success of previous CGI films, audiences are more critical of the new. This means that independent animated films seem to be less successful at the box office. .u32efb5fc09708efd40c9174ce9565ac8 , .u32efb5fc09708efd40c9174ce9565ac8 .postImageUrl , .u32efb5fc09708efd40c9174ce9565ac8 .centered-text-area { min-height: 80px; position: relative; } .u32efb5fc09708efd40c9174ce9565ac8 , .u32efb5fc09708efd40c9174ce9565ac8:hover , .u32efb5fc09708efd40c9174ce9565ac8:visited , .u32efb5fc09708efd40c9174ce9565ac8:active { border:0!important; } .u32efb5fc09708efd40c9174ce9565ac8 .clearfix:after { content: ""; display: table; clear: both; } .u32efb5fc09708efd40c9174ce9565ac8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u32efb5fc09708efd40c9174ce9565ac8:active , .u32efb5fc09708efd40c9174ce9565ac8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u32efb5fc09708efd40c9174ce9565ac8 .centered-text-area { width: 100%; position: relative ; } .u32efb5fc09708efd40c9174ce9565ac8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u32efb5fc09708efd40c9174ce9565ac8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u32efb5fc09708efd40c9174ce9565ac8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u32efb5fc09708efd40c9174ce9565ac8:hover .ctaButton { background-color: #34495E!important; } .u32efb5fc09708efd40c9174ce9565ac8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u32efb5fc09708efd40c9174ce9565ac8 .u32efb5fc09708efd40c9174ce9565ac8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u32efb5fc09708efd40c9174ce9565ac8:after { content: ""; display: block; clear: both; } READ: What aspects of a film might determine its genre? EssayThe lowest grossing animated release was ‘Freestyle Realsings – Delgo. ’ The film had a ‘$40 million budget didn’t even manage to make $1 Million. (Steven N, 2009) Perhaps the film was unsuccessful due to its ‘unoriginal civil war storyline’ or ‘boring battles and flat jokes’ (Horwitz J, 2008) however winning the best picture in the ‘Brazilian film festival Anima Mundi’ (2008) revealed a lack of promotion contributed to its fail. Lasseter states ‘merely being a computer animated movie is no longer enough to ensure bumper box office’ a lthough they were once seen as ‘the safe, flop proof arm of Hollywood toon’s take as much fortitude as the rest of the industry. ’ (O’Harra H, 2007) Correspondingly, around the years of the global recession, (2007 2009) there was a significant downfall in cinema attendance. (Theatrical Market, 1995 – 2013) This meant audience’s began to become more selective of the movies they paid to watch. Walt Disney once said ‘youre dead if you aim only for kids, adults are only kids grown up anyway. ’ (Lee M. 2009) This could be applied to most modern computer animated films as they are deliberately made so that the whole family can enjoy. The efficiency of going to see family movies in the cinema appeals to viewers, as it is a cheap way of socializing. Love needs’ (Maslow, 1945) are interpersonal, and this time spent with ones family at the cinema makes individuals feel a sense of belongingness, and feel cared about. The interaction therefore caters to ones ‘self-actualization’ needs, which Maslow states are ‘fundamental to our motivation and personality, hence leads to our happiness. ’ (Maslow, 1945) Cinematic companies such as ‘Vue’ even offer ‘Kids AM’ programs in an attempt to encourage families to watch (CGI) movies at the cinema for discounted prices. This benefits institutions like Pixar and DreamWorks as even during the financial crisis they unite fragmented audiences, thus gaining higher revenue. Most importantly, as modern computer generated animation has become so reputable and respected, animation is no longer considered to offer audiences a ‘reconstructed world of lines and colours, which subjugates and alters itself at your command. ’ (Grahame J, 2006) They instead capture relevant grounded scenarios, in the hope that global audiences understand the moral messages laced within and apply them to their own lives. An ideology of filmmaking that was inspired by Walt Disney’s death wish: that his fiction ‘should be something that improved societies not distract them. ’(Simon B, 2010) Most computer-animated narratives tend to take subjects and turn them on their heads. The satirical subject of a robot showing mankind how to live in the ‘postmodern masterpiece’ (Dreher R, 2008) ‘WALL-E’ teaches an audience the importance of looking after our world, instead of succumbing to the lazy life technology has made for us. Such a ‘critique of modernity’ (Dreher R, 2008) allows these seemingly childish movies, to have an influential power that contrasts social preconceived conceptions, and creates political awareness, whilst still being entertaining. There are various theories that ‘film is imploding. ’ (Spielberg, 2013) The film industry as a whole has faced a serious loss of sales to competitors, the games and television industries. Alongside the global recession, which occurred in recent years, now more than ever it is important for filmmakers to generate a unique engaging cinematic experience that is not ‘just TV in public. (Tarantino Q, 2012) I believe that computer animated and motion capture features ‘have a future that is only just emerging’ (Goodridge M, 2008) and can be the way to bring fragmented audiences back to the cinema. However, although we have advanced in technology, bringing us the wonders of computer animation, what makes global audiences enjoy animated movies is the combination of a well thought out narrative and in depth identifiable characters, not just the visuals employed in front of them.